1971 Jaguar Xke Coupe (not 2+2) on 2040-cars

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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

90th Anniversary Edition signals end of Jaguar F-Pace in Europe

Jaguar is gradually paring down its global range of models as it prepares to start from scratch in a bid to move upmarket. After the XE and the F-Type, it's the F-Pace's turn to sign off in many countries. Launched in 2016, the company's first SUV — and one of its all-time best-selling models — will retire from the European market later in 2024 with a limited-edition model called 90th Anniversary Edition. No, the F-Pace isn't turning 90; the name is a reference to nine decades of Jaguar's internal-combustion engines. Based on the R-Dynamic version, the commemorative SUV gets an edition-specific exterior emblem on the hatch and not much else. It features the same blacked-out trim as the R-Dynamic, and Jaguar notes that buyers have several options to choose from including a panoramic roof and tinted windows. Inside, you'll find sport seats for the front passengers, contrast stitching, and aluminum trim. The S, SE and HSE trim levels can be ordered with the 90th Anniversary package, and the SUV is on sale now in several global markets. We won't get it in the United States, however. "We have not announced end of production or the final model year [for the F-Pace on the American market]. [Production of] the F-Pace will continue in our Solihull plant for the foreseeable future," a spokesperson for the British company told Autoblog via email. Now what? We'll need to be patient to find out what's next. Jaguar has announced plans to shift up a notch or two in the industry's pecking order to take on Bentley, among other brands; as it stands, it's positioned on about the same level as BMW and Mercedes-Benz. This bold move will be accompanied by a shift toward an electric-only range of models. Earlier rumors have detailed three models: a sporty sedan aimed at the Porsche Taycan, a more luxury-focused sedan about as long as the now-retired Bentley Mulsanne, and a big SUV aimed at the Bentayga. If everything goes according to plan, the first of these three models will land in 2025 on a new, purpose-designed architecture. Until then, with the F-Pace nearly out of the picture the global Jaguar range will consist of the electric I-Pace, the E-Pace crossover and the XF sedan. Related video: Featured Gallery 2024 Jaguar F-Pace 90th Anniversary Edition, official images Jaguar SUV Luxury

Junkyard Gem: 1977 Jaguar XJ-S

The Jaguar XJ-S was big, powerful, swanky, and expensive, just the sort of luxury coupe a high-roller in the late 1970s craved. Unfortunately, these temperamental cars needed plenty of regular maintenance, and many of them suffered from neglect once they left the hands of their original owners. I see plenty of V12 Jaguars during my junkyard journeys, but it still gives me a twinge of sadness when I see another one parked among the ordinary Jettas and Grand Vitaras in the import-cars section of a big self-service wrecking yard. Here's a forlorn-looking, V8-swapped '77 in a San Francisco Bay Area yard. Chevrolet small-block V8 swaps were very common with the Jaguar XJs of the 1960s and 1970s, since an ordinary 350 would make power similar to that of the 326-cubic-inch V12 and parts obtainment was much easier. Still, swapping in a reliable-if-oil-leaky Detroit V8 didn't solve all the Jag's reliability woes: the Prince of Darkness retained a powerful grip on this car's soul. The patina on this car suggests decades spent forgotten in an outdoor storage area somewhere. There's a AAA map of California from the 1980s inside. This car listed for $20,250 when new. That's about $87,500 in inflation-adjusted 2018 dollars, but still $5,000 cheaper in 1977 dollars than a new Mercedes-Benz 450SLC (and a grand more expensive than a new Cadillac Fleetwood Brougham). Nobody in their right mind would have been willing to pay to restore this car, but we can hope that it provides some good parts to Jaguars that are still on the road. Related Video: Featured Gallery Junked 1977 Jaguar XJS View 16 Photos Auto News Jaguar Automotive History