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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Jaguar sets a lap record at a near-forgotten French race track

If asked to name any race track in France, most racing and car enthusiasts would probably answer the Circuit de la Sarthe, known for the 24 Hours of Le Mans. Then there's the famous Magny-Cours or Circuit Paul Ricard, but not everyone remembers the Circuit de Charade near Clermont-Ferrand. This challenging track has been called a "twistier and faster" version of the Nurburgring, and in its original five-mile form, it barely had any straights. Formula 1 races were held there in the late 1960s and early 1970s, but safety concerns saw the French Grand Prix moved to Paul Ricard for most of the 1970s and 1980s, alternating with Dijon-Prenois. Later on, the track was essentially halved during modernization work, and it's now largely used for track days. The full length circuit was last used in 1988. This history lesson about a seemingly forgotten French race track is due to one good reason: Jaguar has returned to the venue to set a lap time with a new, all-wheel drive XE. The flying lap of the full five-mile track was the first one in 30 years, and the 4-minute, 9-second lap time set by Belgian racing driver Vincent Radermecker now stands as a record. Due to changes and the fact that the track originally utilized parts of public roads, the lap now included two gateways and a roundabout. Unshockingly, those weren't around in its racing days. The comparisons with the Nurburgring are apt, as Radermecker's comment confirms. "I set the production (sedan) record at the Nurburgring in the XE SV Project 8 last year and this lap was every bit as demanding. The longest straight is barely 600 metres, so I can see why drivers used to call this the French Nurburgring." The Jaguar used for the record lap is an XE 300 Sport, which is powered by Jaguar's 300-horsepower 2.0-liter four-cylinder turbo engine. It hits 60 mph in 5.4 seconds, and the average speed on the Charade lap was 72 mph. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Jaguar XE record lap View 9 Photos Image Credit: Jaguar Jaguar Automotive History jaguar xe

2014 Jaguar XFR-S Sportbrake is one hot hauler

Oh look, another super-hot wagon that won't be making its way to the US. Awesome.
Actually, in all honesty, it really is awesome. Meet the Jaguar XFR-S Sportbrake, a red-hot (or blue-hot?) version of the rakish XF wagon that originally bowed at the Geneva Motor Show back in 2012. The formula here is pretty much plug-and-play: take the 5.0-liter supercharged V8 from the XFR-S and shove it in the wagon body, and add all of the necessary visual flair fitting of a properly powerful Jag. The end result is an estate that packs 542 horsepower, 502 pound-feet of torque, and the ability to sprint to 60 miles per hour in a scant 4.6 seconds. Meow.
This Jaguar joins a growing segment of ultra-hot wagons in Europe, rounded out by offerings like the Audi RS6 Avant and the Mercedes-Benz E63 AMG longroof - the latter of which you can actually buy in North America. Sounds like the sort of comparison test we'd love to facilitate. Guess we'll have to leave that to our friends at Autocar, though.