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Land Rover will put a Covid-nuking air filtration system in future cars

Jaguar - Land Rover (JLR) is developing an air filtration system that inhibits up to 97% of viruses and airborne bacteria. Designed like a face mask for your car's HVAC system, it's built on Panasonic's Nanoe X technology. Most of the company's models (including the Land Rover Defender) currently come equipped with Panasonic's Nanoe technology and PM2.5 filtration. Nanoe X is 10 times more effective, according to the brand, because it relies on a high voltage to create trillions of hydroxyl (OH) radicals enveloped in nano-sized water molecules. Think of them as Roman guards in front of a fortress: they keep the bad out, and ensure only the good can come in. Viruses and bacteria proteins are denatured when they come into contact with the filtration system, meaning they can't reproduce or grow. The OH radicals also zap common allergens and mold, but they're harmless to humans. JLR stressed it's not relying on computer simulations to decide whether its filtration system works as designed. It asked British laboratory Perfectus Biomed to perform a test that simulates a ventilation system in recirculation mode for a 30-minute cycle in a sealed chamber. The results were encouraging: 97% of viruses and airborne bacteria were nuked. The carmaker pointed out Panasonic's Nanoe X technology has been independently proven to inhibit 99.995% of coronaviruses during a two-hour laboratory test carried out by French immunology lab Texcell. Future models from Jaguar and Land Rover will use this technology, though a representative for both companies declined to tell us when it will reach production, and which nameplate(s) will inaugurate it. Meanwhile, Honda launched its own coronavirus killer across the pond. It's a cabin air filter sold as a genuine replacement part that consists of four layers, including one coated with an active substance of fruit extract that inactivates nearly 100% of the viral aerosols it captures. It's available in Europe through Honda dealers, but it won't be sold in America. Jaguar Land Rover

2018 Jaguar F-Type 2.0T First Drive Review | Less soulful, still sexy

Jaguar is eager to promote its Ingenium turbocharged inline-four as a legitimate object of performance desire, and what better way to do so than drop it into its most desirous car? The 2018 Jaguar F-Type Coupe to this point has featured six- and eight-cylinder engines, all supercharged, but this is the first time that the other type of forced induction has made its way under the F-Type's long, sculpted hood. The new pairing looks pretty good on paper. The 2.0-liter engine's 295 pound-feet of torque is available from 1,500 to 4,500 RPM. It makes 296 horsepower at 5,500 RPM, 44 horsepower shy of the blown V6 model, but weighs 117 pounds less. That's enough to motivate the 3,360-pound F-Type to 60 mph in the mid-5-second range, only 0.3 seconds behind said V6. The 2.0-liter is also a lot cheaper – $8,100 less than a bare-bones V6. That'll probably make the decision for a lot of folks, dropping the base F-Type into a whole 'nother class of sporty two-seaters. I'll posit, however, that the F-Type isn't a raw numbers car. It's a passionate thing that appeals to an emotional part of our brain. Just look at it! The coupe we tested, in Fuji White, was fresh as a mountain stream despite the platform's age. The sheetmetal is, quite simply, most of the appeal. Even the base wheels, 18-inch, 10-spoke alloys, look phenomenal. And since the F-Type 2.0 is sexy, undeniably quick enough to back up its sporting looks, and a significant price savings over a V6, it's almost a killer app. If only the little Ingenium turbo-four was as passionate as the F-Type itself. It's a workaday unit, coarse and gruff. After all, it sees duty in just about everything else Jaguar-Land Rover makes, from the lowly Discovery Sport to the big XJ. Its clattery four-cylinder noises and thrashiness don't jibe with the premium sports-touring vibe the rest of the car exudes. We've gotten used to, if not come to universally love, four-cylinder pony cars like the Mustang and Camaro, but the divergence in character between car and powerplant here is vast. It does the job, sure, but you enjoy the F-Type in spite of its engine, rather than because of it. Low-speed tractability issues don't help things any, whether the engine's charms are important to you or not. An odd combination of boost, driveline shunt, or transmission confusion make low-speed maneuvering jerky, regardless of drive mode. Putz around a mall parking lot or sit in traffic for a few minutes, and it'll be clear what I'm on about.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.