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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

2020 Jaguar I-Pace Suspension Deep Dive | All kinds of weird and wonderful

I’ve driven the Jaguar I-Pace a handful of times, and it always proves to be an enjoyable experience. In case youÂ’re not up to speed, this is JaguarÂ’s dual-motor all-wheel drive all-electric SUV. ItÂ’s quick, it looks cool in a running shoe sort of way, and it delivers a decent 234 miles of range. Sure, it has its faults, particularly when it comes to the infotainment and climate control layout. But the electric JagÂ’s smooth ride comfort and direct steering feel are clear strong points, and its handling stays nicely balanced and displays sharp reflexes as far as IÂ’ve pushed it. That is to say, a strong pace, but nothing that would land me in jail. The suspension plays a big role in all of this, of course. I wanted to see what theyÂ’d done, so I recently put an I-Pace HSE up on jackstands and took a look underneath. Electric powertrain notwithstanding, I found this to be an utterly weird and fascinating machine.    From this vantage it is easy to see the big air spring (yellow arrow). The use of this type of spring medium allows the I-Pace to run at different heights. It mostly runs at standard height, but can also lower the car at highway speeds to lessen aerodynamic drag. ThereÂ’s an even lower mode to ease the loading of passengers and cargo, along with a raised-height off-road mode because, well, this is theoretically an SUV. It looks like it has a double wishbone front suspension, too, with a high-mount upper arm (green). But we canÂ’t be sure until we move in closer.   With the wheel turned, we can see that this is a double wishbone front suspension in the sense that it has a single ball joint (green) at the bottom. ThereÂ’s lots of nice-looking forged and hollow-cast aluminum bits and pieces, too. But it looks odd in some other respects. The lower arm (yellow), for example, seems to have a joint of some kind in it. Meanwhile, near the top, you can see how the tall upright (or hub carrier, if you like) is curved (red) to provide tire and wheel clearance. Use the wheel studs as a reference point and you can imagine how the tire assembly will nestle into that area.   The shock absorber (green) runs up the middle of what is a doughnut-shaped air chamber. A very tall tower of a doughnut, but you get the idea. But you canÂ’t call this a coil-over. Do I hear bag-over? Anyway, a position sensor (yellow) is connected to the upper arm so the height-control system can regulate itself properly.

Jaguar Buys World's Largest Collection Of British Classic Cars

This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Jaguar's Special Operations division announced today it has bought the world's largest collection of classic British cars. The 543 cars had belonged to wealthy dental entrepreneur Dr. James Hull, who sold the entire collection to the British automaker for $170 million dollars. Jaguar scored 130 of its own vehicles in the lot, including a XK, SS, C, D and E-types, XJ as well as a few rare Land Rovers, according to Road & Track. The division that bought the cars is not only responsible for the heritage museum, but also for special projects. Special Operations finished the 18-car run of the lightweight E-types, albeit 50 years late. Jaguar plans to use the cars as promotional pieces to highlight the history of the brand, according to Cars UK. Related Gallery Retro Features Car Shoppers Still Want