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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Hey wait, not everyone hates the diesel engine in our 2017 Jaguar XE

My friend Joel doesn't seem to care for the turbocharged 2.0-liter diesel engine in our long-term 2017 Jaguar XE 20d. That's fine. He's entitled to his opinion. But he does not speak for the entire Autoblog staff. I, for one, am a big fan of this oil burner. I said so months ago after I returned from a 2,000-mile road trip. The intervening months have done nothing to sway my opinion. It's smooth, efficient, and all the engine you need in a non-performance application. It may not have the raw power or full range torque of the XE's gasoline engines, but it's a fine fit in this car. Not everyone who buys a sports sedan like the XE or BMW 3 Series does so because they want a sharp canyon carver. Some just want a handsome car that will get them from point A to B in relative comfort. The Jaguar XE diesel does just that, and it does so while achieving some pretty astounding fuel economy numbers. We met the 30 mpg city rating and eclipsed the 40 mpg highway rating with ease. It's not like the XE diesel is slow. Sure, a 0-60 mph time of 7.5 seconds isn't blistering, but it's far from what anyone should consider slow or lethargic. That time is right on par with the BMW 328d. Sure, it runs out of breath at peak revs, but so does every other diesel. If you care about wringing it out, buy a gas version. By Joel's own admission, the engine's 180 horsepower and 318 pound-feet of torque are available when needed for highway passing or city driving. That's all most people really need. So what if it falls on its face at high revs. I will concede that this isn't the most refined diesel on the market. At idle, it shimmies like an unbalanced washing machine. Jaguar has tuned a lot of that out, but it isn't nearly as calm as the competition (though it's miles better than diesels of old). It revs quickly for a diesel, but the exhaust note is one to forget. The engine sounds like a muffled foghorn mixed with a jar of nails. Not good. Once you get moving, it settles down. Highway cruising is a breeze. You forget you have a compression ignition engine under the hood. Even around town, turn the radio on and you'll be fine. Joel is right about the ride and handling totally outclassing the diesel engine. The car is comfortable on highways and city streets but sharpens up on a curvy backroad. The steering and suspension communicate to the driver what the car is doing at all times. The brakes inspire confidence with a firm pedal and sharp bite.

Chip Foose cooks up a custom 1974 Jaguar E-Type for SEMA

Avert your eyes, purists. California-based designer Chip Foose traveled to the 2019 SEMA show to unveil a resto-modded 1974 Jaguar E-Type built at the request of a customer. With a custom design and an American heart, the roadster took over 2 1/2 years to make. Finished in Green Sand, the E-Type was in seemingly good condition when it took up residence in Foose's shop in April 2017; it looks strikingly similar to a 48,000-mile example sold by RM Sothebys in January 2017. Many would drive it as-is, but its anonymous owner had something completely different in mind. Foose and his team modified nearly every part of the convertible's body. Builders punched out a scoop in the hood, extended the rocker panels, made the trunk lid about five inches longer, and gave the rear end a more tapered look accented by flush lights and quad exhaust tips. Even seemingly minor details were hugely important for the enthusiast who commissioned this build. While E-Type headlight bezels are readily available online, the ones on the SEMA car are hand-shaped from brass. Custom-built wheels put a modern spin on the E's original wire knock-offs. The interior looks period-correct thanks to leather upholstery, analog gauges, and a wood-rimmed steering wheel, but the list of changes is longer than the E-Type's hood. Jaguar's emblematic drop-top had a rather busy-looking dashboard topped with a padded cap and peppered with a galaxy of buttons, knobs, and switches. Foose's build adopts a cleaner, simpler design with gauges arranged in a cluster behind the steering wheel, and a chrome strip that runs across the entire dashboard. His team installed new carpet and bucket seats after concealing a modern sound system. To us, the new-look interior has more of a 1950s vibe than the original E-Type's. The changes are more than skin-deep. Tilting the hood forward reveals a Chevrolet-sourced, 6.2-liter V8 engine tuned to 525 horsepower replaces the 272-horsepower, 5.3-liter V12 this Jag came with when it was new. It shifts through a four-speed automatic transmission. Upgraded brakes and a redesigned suspension help keep the additional power in check, though performance numbers aren't available. It hopefully still has its original toolkit, as a factory-made reproduction costs nearly $1,000. There's no word on who commissioned this E-Type, but keep an eye out for it the next time you go to cars and coffee. The V8 exhales through a custom exhaust, so you might hear it before seeing it.