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BMW and Jaguar Land Rover to jointly develop electric car tech

FRANKFURT – BMW and Jaguar Land Rover on Wednesday said they will jointly develop electric motors, transmissions and power electronics, unveiling yet another industry alliance designed to lower the costs of developing electric cars. Both carmakers are under pressure to roll out zero-emission vehicles to meet stringent anti-pollution rules, but have struggled to maintain profit margins faced with the rising costs of making electric, connected and autonomous cars. "Together, we have the opportunity to cater more effectively for customer needs by shortening development time and bringing vehicles and state-of-the-art technologies more rapidly to market," said BMW board member Klaus Froehlich. BMW and Jaguar Land Rover said they will save costs through shared development, production planning and joint purchasing of electric car components. Both companies will produce electric drivetrains in their own manufacturing facilities, BMW said. The BMW Jaguar Land Rover pact comes as rivals FiatChrysler and Renault explore a $35 billion tie-up of the Italian-American and French carmaking groups. Nick Rogers, Jaguar Land Rover's engineering director said, "We've proven we can build world beating electric cars but now we need to scale the technology to support the next generation of Jaguar and Land Rover products." BMW was in talks with rival Daimler about developing electric car components but was also in discussions with Jaguar Land Rover, a company it once owned, to explore an alliance on engines. BMW already has a deal to supply an 8 cylinder engine to Jaguar Land Rover. Carmakers are increasingly open to sharing electric car parts because the technology is expensive and because customers no longer buy a car based on what engine a vehicle has. "Carmakers are much less precious about sharing electric car technology because it is much harder to create product differentiation with electric car tech. They all accelerate fast, and everybody can do quality and ride and handling," according to Carl-Peter Forster a former chief executive of Tata Motors and a former BMW executive. Jaguar Land Rover is still run by former BMW managers, including Ralf Speth the company's chief executive who spent 20 years at BMW prior to joining JLR, and Wolfgang Ziebart, the engineer who oversaw Jaguar's I-Pace electric car program, who is a former head of research and development at BMW.

Jaguar unveils a Touring version of the XE SV Project 8 super sedan

Jaguar produced just 300 examples of the bonkers XE SV Project 8 super sedan. Now, it's going to build 15 more, but in a new street-spec Touring form. It's essentially the same as the track-spec version, but you lose the extreme aero elements. If you remember the Project 8 from a couple years ago, you know it has an adjustable carbon fiber wing sitting atop the decklid. This one just has a small lip spoiler, giving it a more discreet look. Additionally, the adjustable front splitter is swapped for a smaller fixed one that is less likely to scrape on everything you encounter on the road. Finally, Jaguar removed the aggressive decals, but you're allowed to put those back on optionally if you so choose. The Touring retains the 5.0-liter supercharged V8 making 592 horsepower and 516 pound-feet of torque. That's good for a 0-60 mph run in just 3.3 seconds. There is some bad news for those angling for the highest top speed, though. Jaguar limits the wingless Touring to just 186 mph, whereas the more stable, regular SV Project 8 is allowed to hit 200 mph. Another bit exclusive to the Touring is the required four-seat configuration. You were able to option the standard car with a half roll cage in place of the rear seats. But hey, don't you want to drive your friends around in your stupid-fast Jaguar? Weirdly enough, the Touring is actually a hair more expensive than the standard car. You'll be looking at a standard price of just over $190,000 to the regular car's $187,500 starting price. The difference is negligible at that point, and the Touring will actually be far more exclusive than the already limited standard Project 8. We certainly like the looks of the Touring version — it reminds us of the Porsche 911 GT3 Touring in nature and purpose, and there's a whole lot to love about that car. Jaguar says that even though it's only making 15 of them, some slots are still open for ordering. If the most powerful Jag without a wing strikes your fancy, we'd recommend getting in touch with Jaguar sooner rather than later.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.