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Land Rover knows where you're going and how you want to get there

Land Rover makes some of the most capable SUVs on or off the road, and some of the most luxurious too. But the British automaker isn't about to rest on those laurels - not when every other automaker assaults its territory with sport-utes of their own. That's why Land Rover has been working so hard on nifty new technologies from a depth-sounder in the door mirror of the Range Rover Sport an augmented-reality head-up display that makes the whole front of the car virtually disappear.
JLR's newest tech may not be ground-breaking, but its integration promises to make driving around town that much easier. The system syncs with the driver's smartphone and uses all manner of parameters - including driver habits, weather and location as well as the presence of other passengers - to make the commute go as smoothly as possible. Get into the car and it'll set the seat and mirrors for you. No big deal, because lots of cars do that. But it'll also set up the nav system to take you to work and the sound system to play your favorite music. Okay, getting more interesting.
Get in with your kids and it'll know not only that you've got to drop them off at school first (or remind you to pack their gym bag if they've got soccer practice after school that day) but that they might not enjoy that Chumbawamba album you've been listening to since college and it'll play something it knows you'll all enjoy based on your listening history. Then it'll switch back to Tubthumping once the kids are out, remind you of your morning meeting and alert those you're scheduled to meet with if you get stuck in traffic while finding you a better route to get there, monitoring fuel levels all the while and telling you if you'll need to tank up before you reach your destination. It knows if you like calling your mother on the drive to work and will lower the air suspension to make it easier to hop out once you get there.

Jaguar Land Rover's InMotion takes a stab at carsharing

Jaguar Land Rover's new InMotion mobility business aims to capitalize on the growing carsharing boom and develop other forms of alternative transportation. The first pilot programs kick off in the coming months in North America, Europe, and Asia. JLR owns InMotion, but the company acts independently from the automaker. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands," Adrian Hallmark, JLR's Group Strategy Director, said in a statement. The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions. InMotion isn't yet providing many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services. Establishing InMotion shows that JLR doesn't want to fall behind the current trends in the auto industry. Practically every major automaker is currently pursuing future transportation ideas. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service. Related Video: JAGUAR LAND ROVER LAUNCHES NEW TECHNOLOGY START-UP InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues Independent business with the agility and independence to react quickly in mobility sector InMotion will create apps and on-demand services Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally." "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector.

2021 Jaguar F-Type pricing announced, including a big decrease

CHICAGO — Jaguar unveiled the redesigned 2021 F-Type coupe and convertible just before the end of 2019, but pricing was kept in the dark. Today, at the 2020 Chicago Auto Show, Jaguar put numbers to trims, and the starting price remains the same at $62,625, including destination. Other trims, however, see somewhat significant price increases or decreases. For now, Jaguar released information for coupe and convertible versions of the P300, the P300 First Edition, the all-wheel-drive P380 R-Dynamic, and the all-wheel-drive R. The P300, with a 296-horsepower turbocharged 2.0-liter inline-four and rear-wheel drive, opens the books at $62,625, including destination, which is the same as the 2020 model. A First Edition, which is based on the P300 R-Dynamic, features the Exterior Design Pack and 20-inch Gloss Technical Gray wheels and starts at $74,125.  The P380 R-Dynamic with a 380-horsepower supercharged 3.0-liter V6 and all-wheel drive starts at $82,825, which is a major price decrease from 2020's price of $88,325. The most powerful version in the current 2021 F-Type lineup is the R (an SVR is expected at a later time). With a 575-horsepower supercharged V8 and all-wheel drive, the 2021 F-Type R starts at $104,225, which is slightly more expensive than the $102,825 price for 2020. All four detailed trims are also available as convertibles. On the P300 and P380 R-Dynamic, the convertible is a $3,100 upcharge. For the First Edition, the convertible is $2,300 more expensive, and the convertible R is $2,700 more expensive than the coupe.