Jaguar Limited Edition Neiman Marcus Convertible 1 Of 50 Worldwide on 2040-cars

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Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

2021 Jaguar F-Type Luggage Test | Get away, and look extremely good doing it

Just like the Porsche 911 I performed a luggage test on not too long ago, the 2021 Jaguar F-Type is not a luggage-hauling machine. It’s a sports-car-oriented grand tourer, and it also happens to be stonking fast with a supercharged V8 under the hood. Since the engine is in the front, that leaves the rear trunk for all the cargo coming onboard. Assuming you want to take your F-Type on vacations and longer journeys (you do), the respectably-sized boot will come in handy. Jaguar says the coupe (what weÂ’re testing) has 14.4 cubic feet of space, whereas the convertible just about cuts that space in half with only 7.3 cubes. From a numbers perspective, the Jag just edges out the 911 (13.8 cubic feet of space combined between the frunk and rear seat). However, weÂ’ve learned to never take those numbers at face value. I use different equipment than Riswick does in Portland: Two carry-on suitcases sized (24 inches long, 15.5 wide, 10 deep); one carry-on suitcase (21.7L x 13.7W x 9 D); one medium-size suitcase you have to check (24.5L x 16.8W x 11.5D) and one larger, full-size suitcase (33.8L x 21.5W x 13D). The second full-size suitcase didnÂ’t get the call up, because one look at the luggage compartment was all I needed to know that two of them werenÂ’t going in there. Getting into the luggage compartment is luxurious enough for a Jag. Use the button on the fob, a toggle switch on the interior, or press the button under the lid. ItÂ’s fully powered going up and down, so you can devote all of your bodyÂ’s energy to wrestling the car around corners. The space itself is rather shallow and hindered by a privacy cover that hangs low. YouÂ’ll need to remove that shade to take advantage of the entire space, but we started with it on to see what could fit under it. This F-Type is low, so even though you have to lift things over the rear bumper, itÂ’s not horribly strenuous. I initially slid two of the carry-on suitcases in. Those fit lying flat, but there wasnÂ’t much extra space. To take advantage of what was left, I squeezed in the fancy bag (22L x 8.8W x 12D). With the privacy shade intact, youÂ’re not going to fit any more suitcases than that due to height restrictions. A very shallow item could slide on top of the inboard suitcase, but it would have to be very short. Another configuration I tried showed that the medium suitcase and one carry-on could fit. Additionally, the full-size suitcase also fits if itÂ’s in there alone.

2016 Jaguar F-Type debuts available manual transmission, AWD

If you're like us, you fell in the deepest, darkest sort of love with Jaguar's F-Type the moment its voluptuous form first surfaced. The car's full-bodied engine specs only furthered our ardor, and the droptop Jag sealed the deal before we even turned a wheel - all it took was hearing its engine bark to life.
And yet, even after driving the original convertible and the subsequent coupe, we've never quite shaken the notion that Jaguar erred a bit too heavily on the Grand Touring side of the equation for a proper sports car. That's partially because even the base model comes with a boatload of weight-adding luxury features. But perhaps more importantly, it's because the F-Type has only been available with an automatic transmission. Admittedly, the gearbox in question is a damned good paddle-shifted eight-speed ZF unit, but it's always chafed a bit that Jaguar wasn't committed to offering purists a manual - even if such a model would never be a high-volume proposition.
Apparently we weren't the only ones bothered by three-pedal omission. According to Russ Varney, F-Type Vehicle Program Director,