Jaguar 1954 Xk120 Frame Off Restoration-numbers Matching-investment Quality on 2040-cars

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Jaguar teases E-Pace crossover details - and price under $40K

So it turns out we'll be seeing the fully revealed Jaguar E-Pace much sooner than we expected. Jaguar announced the debut will occur on July 13, so we're less than a month away. The company also provided a teaser of the E-Pace's tail. It shows a fat rear fender and Jaguar's trademark taillight design. While many other companies would be content to release a teaser and nothing else, Jaguar actually provided a number of other interesting details. Among them is the powertrain. It will only be available with gasoline-powered engines and all-wheel drive. We're expecting it to use roughly the same powertrain combinations as the Land Rover Range Rover Evoque. The other big details are pricing and availability. The baby Jaguar SUV starts at $39,595, which is over $3,000 less than the entry-level F-Pace and the Range Rover Evoque. You'll also be able to bring one home from the dealer next year. Related Video: Image Credit: Jaguar Jaguar Crossover SUV Luxury jaguar e-pace

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Jaguar calls a hot-rodded I-Pace a when, not an if

Jaguar showed the world what a high-performance I-Pace might look like when it unveiled the racing-ready eTrophy (pictured) in 2017. Though it's built exclusively for track use, the hot-rodded EV is teaching the British firm's Special Vehicles Operation (SVO) division valuable lessons about electrified performance, and those tricks will seep into a street-legal production model in the coming years. Michael van der Sande, the head of SVO, told British magazine Autocar that a high-performance I-Pace is more of a when than an if. Jaguar has amassed decades of sports car-building experience, and it's trying to reinvent itself as a purveyor of electric cars, so combining these two images into one seems natural. We're a little bit surprised it hasn't happened yet, though van der Sande warned the project hasn't started because SVO is busy making other, higher-volume cars with fatter profit margins. The eTrophy uses the same basic powertrain as the I-Pace, according to Autocar, but it receives a long list of chassis modifications that help it handle better than stock. The production model would receive more comprehensive changes, including a more powerful electric powertrain, but its body kit would certainly resemble the one worn by the eTrophy cars. Whether the hotter I-Pace would arrive as a limited-edition model, like the XE Project 8, or as a standard addition to the range is up in the air. Jaguar is aware that venturing into the high-performance electric car segment would force it to lock horns with Tesla, which offers jaw-droppingly quick versions of the Model S and the Model X. The California-based firm is currently planning to attempt a lap record on Germany's Nurburgring track with a triple-motored prototype of a car coming to production in 2020, so Jaguar knows precisely who to beat if it wants to secure ultimate bragging rights in the electric car segment.