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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Jaguar XJ electric sedan debut pushed to late 2021

Jaguar's been testing prototypes of the coming all-electric XJ sedan for a while now, an example we saw earlier this year testing in the cold having reached an advanced stage. The plan had been to launch the battery-powered flagship fastback this year, with sales to commence early 2021. A report in The Sunday Times says that plan has changed, Jaguar pushing the XJ back to the third quarter of next year while the automaker focuses on its finances and its most profitable models. The site FormaCar reports, "The presentation date on the official website now reads, 'October 2021,'" but we haven't found that XJ-specific page. In response to questions about the Jaguar canceling the XJ, a spokesperson responded, "Our engineers continue to work on the next-generation all-electric Jaguar XJ. We remain committed to our long-term strategy and our product portfolio remains the same, but the unprecedented situation will inevitably have an impact on our immediate plans." The Jaguar Land Rover group, coming off a string of deep losses during 2018 and 2019, was working through a cost-cutting and turnaround plan when Covid-19 hammered the global economy. The whispered concern among outsiders is that Jaguar will drop the XJ entirely, but that doesn't appear to be the case for now. The automaker cut thousand of jobs while investing more than a billion pounds into its Castle Bromwich factory to prepare for electric-car assembly. At the moment, Castle Bromwich normally builds the XE and XF sedans, those offerings also in flux while Jaguar reportedly considers turning one or both of them into a small hatchback or a compact plug-in hybrid sedan. We write "normally" because the factory was put on pause to deal with Covid lockdowns, and isn't scheduled to restart until August 14. And above all of this, JLR is on the hunt for a new CEO to replace Ralf Speth. We've been expecting the new sedan to open the book on mainstream luxury EVs, the same way the I-Pace did for SUVs, but it appears that won't happen. The electric XJ will come on the Modular Longitudinal Architecture, and we've understood the specs include a 90.2-kWh battery pack, the same size as the I-Pace pack. There have been rumors about a four-motor setup, but odds favor a twin-motor arrangement. The motors in the I-Pace produce 394 horsepower and 512 pound-feet of torque. For an XJ flagship, we'd expect an even more powerful option in the range.

2018 Jaguar F-Pace S Long-Term Review | Wrapping up our six-month test

It's been six months since our long-term 2018 Jaguar F-Pace S arrived to warm our hands and hearts. Jaguar's most popular model with consumers was equally popular with the Autoblog staff. We drove it 13,000 miles and would continue to rack up more if Jaguar would just let us keep the keys. It was a great follow-up to our fuel-efficient but slightly gutless 2017 Jaguar XE diesel. Our Caesium Blue bomber is loaded with nearly every option. That includes heated seats front and rear, a black package that swaps out chrome for black trim, and a full-size spare (that takes up a lot space). The S model's supercharged 3.0-liter V6 sends 380 horsepower and 332 pound-feet of torque to all four wheels through an eight-speed automatic. All in, our F-Pace S will set you back $74,640. Editor-in-Chief Greg Migliore: I spent a lot of time in the F-Pace this year. It's powerful, sporty, looks sharp (love the lively blue-purple paint) and has a solid interior. The styling resonated with me. I think Jaguar design boss Ian Callum and team nailed the proportions and curves. A crossover was sure to be controversial with Jag loyalists, but it's beautiful, and the reasoning for joining the SUV fray is ironclad. Everybody from Ferrari to Porsche is there. I appreciated the driving dynamics. The steering has decent feedback, the engine sounds good and has energy, and you ride just high enough to feel in command. The Jaguar DNA comes through. I took it to a tailgate, where I was boxed in and had to be the guy in the Jaguar who asks people to move so he can leave early. Cutting through rows of tailgaters in a purple Jag with black wheels isn't exactly subtle. But the car was versatile. I put tons of groceries in the back. My dog enjoyed the second row. It was good in snow. All the things you want in a crossover. The F-Pace was one of the more memorable long-termers we've had at Autoblog. It was fun to drive and stayed in high demand, even after we'd had it for months. It's not perfect. The interior was a little plain, and I don't love the infotainment, but in its first attempt at a crossover — Jaguar nailed it. Senior Editor, Green John Beltz Snyder: While I found it comfortable for long highway drives Up North, this thing is absolutely ferocious in Dynamic Mode with the gear selector set to S. The paddles amp up the fun. It really changed the character of this cat, and I was always surprised by the transformation. I got a lot of looks in the F-Pace.