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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar XE SV Project 8 slices record Nuburgring lap down to 7:18.361

No production four-door vehicle has ever come close to breaking a seven-minute lap on Germany's Nuburgring (we see you WRX STI Type RA NBR), but manufacturers are slowly inching toward the achievement a few seconds at a time. Jaguar announced that it returned to the famed racetrack with its XE SV Project 8 and clocked a 7:18.361 lap, a new sedan record that's 2.9 seconds faster than the Project 8's previous record.  When Jaguar debuted the Project 8 in 2017, it had the makings of a specialty car that would slither into the shadows as quickly as it blasted onto the scene. But it's been quite the opposite. Jaguar has continued development of the vehicle and offers three different versions, including a touring variant. Production has lasted into the 2019 model year, and we recently tested one to get a handle of just how monstrous the thing truly is.  Much can change and be learned in two years, though, and Jaguar wanted to follow up its first trip to the Nurburgring, where it posted a record-setting time of 7:21.23. Under the guidance of Project 8 development driver Vincent Radermecker, the Jag ran the circuit in 7:18.361 on July 8, 2019. It did so in two-seat track pack spec and on Michelin Pilot Sport Cup 2 R tires. Jaguar made sure to clarify a detail about the run and the time. The 2017 time was done on the then-used 20.6-kilometer (12.8 miles) setup, and so was this time. But starting in 2019, the Nurburgring began officially recording times on the full 20.832-kilometer (12.94 miles) lap. Using the 20.832 lap, the Project 8 recorded a time of 7:23.164. With that run, the 592-horsepower supercharged Project 8 is the first vehicle to set an official whole lap record in the mid-range production car class. Watch the 7:18 run in 360-degree video below.   This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

1964 Jaguar XKE slinks into Jay Leno's Garage

The idea of altering a classic Jaguar E-Type might seem preposterous to some, but Jasen Len of XKs Unlimited managed to create a modified 1964 E-Type that stays true to the Jag's timeless design. Just a few months after Jay Leno featured his own original E-Type on Jay Leno's Garage, Len stopped by to show off his custom Jaguar creation.
Starting out with a rust-ravaged body, Len made the car just the way he wanted it to be. He started off with some minor changes to the car's exterior like the Le Mans-inspired racing lights and handmade front bumpers, handmade sills with integrated exhaust and flared rear fenders. Inside, he dropped the floor to make more interior space and reworked the E-Type's styling for more of a modern look. We have to say, if you're going to mess with a Series 1 E-Type, this is the way to do it.
Sadly, even though Len and Leno spend plenty of time talking about the car's 300-horsepower 3.8-liter inline six-cylinder, we never get to hear the car fire up. Check out the JLG video, which is posted below, and as a bonus, enjoy the gallery from Jaguar showing a 1961 E-Type.