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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

2021 Jaguar E-Pace refreshed with latest infotainment, more powerful trim

As with other Jaguars including the F-Pace and XF, the littlest 2021 Jaguar E-Pace is getting an update. And compared with those larger models, the E-Pace's changes are far more modest and center on the new infotainment system. That's not to say there aren't visual changes. On the outside, the main change is the addition of full-LED headlights with dual strips of running lights. It also gets fender vents with the "Leaper" Jaguar cat logo. Inside, the center stack has been revised with new knobs and switches below a big 11.4-inch touchscreen that features the latest Jaguar infotainment system. The large shift lever has been swapped for a smaller shift paddle shared with the aforementioned Jaguars. A 12.3-inch screen is also available for the instrument panel. All E-Paces also now have the option of a rear-view camera mirror. Two engines are available on the new E-Pace. The P250 and P250 SE get a turbocharged, 2.0-liter four-cylinder making 246 horsepower. The newly added P300 Sport gets a higher output version making 296 horsepower. No matter the trim, the engine is paired with a nine-speed automatic and all-wheel drive. The P300 Sport augments its all-wheel drive with torque vectoring for the rear wheels. The base P250 E-Pace starts at $42,045, the P250 SE at $47,145, and the P300 Sport at $51,045. Related Video:

Say goodbye to Jaguar's vestigial oval grille

Jaguar has been on a campaign to replace any and all retro cues with modern ones. Just look at the current XJ and the one it replaced, or the XF and the S-Type that came before it and you'll know what we mean. The one remnant is the XK and its oval grille, in and of itself a throwback to Jags of old (which started to look more like a certain Star Wars alien in above-pictured XKR-S form). But don't expect it to hang around.
Newer Jaguars have been ditching the oval aperture for a more squared-off one, and the next XK will have to fall in line. But don't expect that to be the only change in store for the next-generation Jaguar coupe and convertible.
With the new F-Type now holding the more enthusiast-oriented ground, the next XK is expected to grow bigger, softer and more luxurious. That will likely mean a more commodious back seat as well, though that shouldn't be hard to do considering the lack of space in the back of the current model...