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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

2018 Jaguar F-Pace S Live Video Review | Snow day edition

We're nearing the end of our six-month long-term test of the 2018 Jaguar F-Pace S. We've put nearly 12,000 miles on the car in just a few months, and we have plans to add a few thousand more before time runs out. It's been a cold and snowy winter, so the Jaguar's combination of heated seats, an electrically-heated windshield and all-wheel drive has made it a popular choice. It's going to be a sad day when the car goes back to Jaguar, though our new long-term 2018 Honda Ridgeline will help fill our cat-sized void. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. A few months back, we did a midterm check-in on during a Facebook live video. As you can see by my coat and our white backdrop, the weather has only gotten worse. The cold does change things, so this gives us a good opportunity to see how well the F-Pace is holding up. Watch the video above or click through to see the comments on Facebook. Related Video: Image Credit: Reese Counts Design/Style Jaguar Long-Term Garage Crossover SUV Luxury Performance jaguar f-pace jaguar f-pace s

Jaguar Land Rover to recall 44,000 vehicles over excessive diesel emissions

Jaguar Land Rover is recalling 44,000 vehicles in the U.K. due to some of its vehicles emitting higher CO2 emissions than were officially stated. The recall is said to affect vehicles equipped with JLR's 2.0-liter diesel engine in cars built between 2014 and 2018. Quite a few models are affected, including the Jaguar XE, XF, E-Pace, F-Pace, along with the Land Rover Discovery Sport, Range Rover Evoque, Range Rover Velar and Range Rover Sport. The excessive CO2 emissions were discovered by the British vehicle certification agency, who then reported it to JLR. The company is reportedly working on a fix that will satisfy the agency and bring the cars back in line with their stated CO2 emissions. As of now, JLR is not saying what the fix will entail. A statement from JLR reads: "The modifications will be made free of charge, and every effort will be made to minimize inconvenience to the customer." The U.K. magazine Which? said JLR told them owners might experience minor changes to the "overall vehicle experience." Reading between the lines there, that sounds like there could be some pretty serious tampering with the engine software, but we'll leave the speculation to a minimum for now. CO2 emissions numbers are used in the U.K. to set tax levels for vehicles, which means JLR could have gotten out of some taxation with its artificially low CO2 numbers. At this point we don't know how badly the numbers are off, so it's impossible to know how egregious the mislabeling is. There also isn't any explanation for why the CO2 numbers are off, but this is all information that could be forthcoming. The 44,000 number could rise, too, because the UK vehicle standards agency says that some gasoline models could also be involved. That would open a whole new can of worms for JLR. Some Jaguar vehicles (XE, XF and F-Pace) offer a 2.0-liter diesel option for the U.S., but Land Rover's only diesel it sells here now is the 3.0-liter V6. For the time being there's no recall out on the diesel or gas engines from JLR in the U.S. There's no chatter surrounding emissions cheat devices like those involved with Volkswagen's diesel emissions scandal. Nor does the scale of whatever the problem is come anywhere near the amount of Volkswagen diesels that needed to be recalled or taken off the roads. We'll be keeping tabs on the situation to see if this expands any further than the U.K. Green Recalls Jaguar Land Rover SUV Diesel Vehicles Luxury Sedan