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Jaguar Land Rover exploring 3D HUD and infotainment projections

With its most recent technology research, Jaguar Land Rover (JLR) is exploring the use of 3D projections for a world before and/or after autonomous vehicles come to fruition. In collaboration with the United Kingdom's University of Cambridge, JLR has developed concepts for a 3D head-up display that shows information on the road ahead and a system that projects personalized 3D infotainment for vehicle passengers.  As of right now, hundreds of production vehicles are equipped with two-dimensional head-up displays, some color, others black and white. Using various techniques and different technologies, manufacturers display information in a flat image in front of a driver. Some might find it distracting or unhelpful to have this in the driver's line of sight, and JLR might have found a solution. Rather than wedge the information in between the person and the view ahead, a 3D system that uses augmented reality could display the info onto the road in front of the driver. JLR thinks the system could project navigation directions, safety alerts such as lane departure, hazard detection or other bits typically found in a car's infotainment or instrument cluster. Some might find this to be even more distracting that 2D head-up displays, but to each his or her own. While the 3D head-up display is something that could be used right now, if it were released and passed legal, part two of JLR's 3D technology research is imagined for a life where truly autonomous vehicles are skating across the country. Using head- and eye-tracking technology, the system could lock into the position of numerous people in a vehicle and give each of them a personalized 3D projection "screen." This could be used to track a trip, look up points of interest, or even watch movies. JLR points out this could be used during ride-sharing without bothering others in the vehicle. The work with the Center for Advanced Photonics and Electronics at Cambridge is still in development for now, but it's only a matter of time before 3D tech makes it into cars in some degree.

Jaguar's 600-hp XE SV Project 8 is the fastest Jaguar sedan ever

Jaguar is honing its XE SV Project 8 performance version, the car it calls its fastest four-door ever built. The manufacturer says the limited edition, 200mph sedan is almost production-ready, after countless small adjustments. The XE SV Project 8 will hit production in June. Only 300 of these 600-horsepower super sedans will be built, and they will all be handmade at Coventry's Special Vehicle Operations. Jaguar has also released this short documentary video clip about the project. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Project 8 Vehicle Dynamics Manager David Pook is enthusiastic about fettling with the car as long as it's possible. "The good thing about building only 300 cars, all handmade, is that you can keep developing the car right up to the start of production. And we've done just that." The recorded 0-60 mph time for the Project 8 is just 3.3 seconds, and it will go all the way to 200 mph. At the Nurburgring Nordschleife last year, it was able to set a four-door production car record time of 7 minutes and 21.23 seconds. There have been last-minute handling changes to make sure the car is just right, Pook says: "The springs have got stiffer and so have the engine mounts. The suspension arm bushes have changed. The brakes have been refined for the exact pedal feel and performance we want." Constant software modifications have also been made to alter the XE SV Project 8's responses. "It's certainly even faster, better handling and more responsive than it was six months ago. All that effort has been worth it." The car comes highly adjustable, as the ride height, camber, front splitter and rear wing setups can be altered. The stock tires are Michelin Pilot Sport Cup 2s on forged 20-inch wheels, and even the wheel bearings are ceramic! Front uprights, two-part upper wishbones, balljoints in place of rubber bushes, twin coil springs, dampers, lower suspension bushes, anti-roll bars and latest specification carbon ceramic brakes are all Project 8 specific, and the only bits lifted from the standard XE are the aluminum roof and front door skins. The vented bonnet and flared front wings and bumpers are carbon. One can also order the Project 8 with or without a rear seat, to save weight. Jaguar prices the Project 8 from GBP149,995 in the UK, or $210,000. Related Video: Featured Gallery Jaguar XE SV Project 8 Jaguar Special and Limited Editions Videos jaguar xe

Jaguar CEO says people just don't want EVs right now

"Customers are not impressed with it currently." These are the words of one Ralf Speth, CEO of Jaguar Land Rover, spoke at the Automotive News Europe Congress in Birmingham, England. The "it" Speth is referring to is battery technology, which he characterized as "too heavy, too expensive," and with power density that's "too low." That all could go some way towards explaining why the British automaker has yet to bring an electric vehicle to market, why it killed the C-X75 hybrid-turbine supercar project, and why it only recently started offering hybrid versions of its Range Rover models (and has yet to offer them in the United States). That doesn't mean the company won't pursue electric propulsion in the future, though. According to Automotive News Europe, Speth forecasts that "the next generation of batteries will be higher density, lower weight and the cost will come down." What he didn't say, exactly, is when he expects that next generation of battery tech to come around – or when JLR will start to more closely embrace electric propulsion. In the meantime, Jaguar Land Rover will continue investing in research and development. Since Tata acquired the brands from Ford seven years ago, JLR has quadrupled its R&D budget and doubled the number of engineers on staff. Related Video: