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Jaguar Land Rover to cut workforce by 2,000 in push toward electric future

Jaguar Land Rover said on Wednesday it would cut 2,000 jobs from its global salaried workforce, just days after announcing its luxury Jaguar brand will be entirely electric by 2025 and e-models of its entire lineup will be launched by 2030. "The full review of the Jaguar Land Rover organization is already under way," the company said in an emailed statement. "We anticipate a net reduction of around 2,000 people from our global salaried workforce in the next financial year," it said. However, it added that the organizational review did not impact hourly paid, manufacturing employees. JLR, owned by India's Tata Motors, said earlier that its Land Rover brand will launch six fully electric models over the next five years, with the first in 2024. Known for its iconic, high-performance E-Type model in the 1960s and 1970s, Jaguar faces the same challenges as many other carmakers as it transitions to electric vehicles while trying to retain the feeling and power of a luxury combustion engine model. Last month, Tata Motors said it was concerned by semiconductor shortages and Brexit-related supply disruptions as its luxury car sales recover, although the Indian automaker added these had not yet hit production. Tata Motors posted three straight quarters of losses as the COVID-19 crisis dented sales, exacerbating uncertainties over Britain's exit from the European Union, weak demand and rising costs, but had bounced back to clock a profit in its third quarter to the end of December. The 2,000 reduction in JLR's non-factory jobs was reported earlier on Wednesday by Sky News.

Jaguar XE SV Project 8 now available for Nurburgring rides

There are a number of ways to experience the Nurburgring Nordschleife, including being driven around by a professional driver. Jaguar runs its own program that does just such a thing called the Race Taxi program. It just became even more appealing because Jaguar has added the XE SV Project 8 as one of the available cars. In case you had forgotten, it's a special car for the program because it currently holds the record for fastest production sedan at the track. Even without a record to its fame, the Jaguar XE SV Project 8 is special for other reasons. It's the most powerful production Jaguar with 592 horsepower. That engine can propel it to 60 mph in a claimed 3.3 seconds. Most of the car's exterior is completely unique to the car. It's a rare machine, too, with only 300 sold. If you want to go for a ride, well first you have to get to the Nurburgring. But once you're there, hand Jaguar 199 euros, or about $227 at current exchange rates, and a driver will take you for a lap of the track. The company brags that you'll experience speeds of over 155 mph, and hit 1.8g in the steeply banked Karussell corner. You only get the one lap, but at least you know it will be a roughly 7 1/2 -minute thrill ride. If you can't get into the Project 8, you'll still be able to ride along in the 575-horsepower F-Type SVR or XJR575. Related Video:

Which is hotter, Lana Del Rey or the Jaguar F-Type?

Lana Del Rey's "Burning Desire" video, the first musical collaboration between Jaguar and its hired songstress, is half music video, half long-form lifestyle commercial for the 2014 F-Type. If you like Del Rey channeling glamorous fifties fame as she lays down vocals of sensuous, languid dolor over images of black-and-white yesteryears, you'll like this song off of her new EP, Paradise.
We think the appearance of a red and brand-new Jaguar, though, is incongruous - either Del Rey or Jaguar is the anachronism, take your pic. That's not to say it's not beautiful, however, so enjoy the combination in the video below.