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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jaguar F-Pace 300 Sport, 400 Sport create new trims below SVR

Jaguar has introduced two new F-Pace trims in the UK, one of which we expect to make it our way. Dubbed the F-Pace 300 Sport and F-Pace 400 Sport, they also welcome Amazon Alexa integration to the whole F-Pace range. Both Sport trims come standard with gloss black roof rails, privacy glass, and the Black Pack that dresses the badges, bumpers and intakes, sills and greenhouse trim in gloss black. A set of 21-inch wheels is also standard, the Style 5105 design also in gloss black. A 22-inch Style 1020 forged wheel in either gloss black or with satin black inserts or gloss silver with contrasting inserts. Inside, the Sports get Ebony Suedecloth headliners lording over Windsor leather slimline performance seats and Satin Charcoal Ash veneers, plus premium cabin lighting with 30 available colors. The F-Pace 300 Sport is powered by the automaker's Ingenium 3.0-liter six-cylinder diesel mild hybrid with 296 horsepower (300 PS) and 479 pound-feet of torque. This is the one we don't expect to make land in the U.S. The F-Pace 400 Sport would be the one for us, assuming it leaps the Atlantic. The F-Pace Sport models follow the creation of the E-Pace Sport last year, and that trim on the smaller crossover didn't come to America, hence the uncertainty. Back to the matter: The F-Pace Sport 400 is powered by the Ingenium 3.0-liter straight-six gasoline mild hybrid with 395 hp (400 PS) and 406 lb-ft. Prices in the UK start at GBP62,250 ($80,900 U.S.) for the D300 AWD Auto 300 Sport, and GBP68,520 ($89,050 U.S.) for the P400 AWD Auto 400 Sport. The duo add Alexa voice control to their infotainment suites, the ability to request anything online or change the temperature in your second bedroom at home now officially an F-Pace thing. Jaguar says it will add Alexa integration to every F-Pace globally that's fitted with Pivi Pro Infotaiment via an over-the-air update. Wireless Android Auto and Apple CarPlay are now also standard.   Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar I-Pace makes transition to production with hardly any changes

It looks like Jaguar designer Ian Callum wasn't kidding when he said the I-Pace concept was "a preview of a five-seat production car that will be on the road in 2018." Based on these spy photos, the production I-Pace will look darn near identical to the concept. The prototype seen above, in a unique and rather groovy green camouflage wrap, retains the swoopy cab-forward design of its concept predecessor. The headlights have the same shape and still sweep back nearly to the front wheel wells, and the door handles are still flush mounted ovals placed low on the doors. At the back, the crisp crease marking the trailing edge of the hatch is intact, as well as the triangular points on the rear spoiler. There have been a few minor changes here and there. At the front, the grille doesn't have quite as much depth as the concept, and the base of the front bumper doesn't have as aggressive an air dam. The big heat extractor vent in the hood is also gone. The rear bumper has also been rounded off a bit more with a simpler rear diffuser. The side glass is in production form, so now there are seams that show where the glass rolls down. It appears the rear doors will have quite a small glass opening, as the seam is roughly at the half-way point of the window. If the mechanicals of the concept end up as unchanged as this prototype's exterior, expect the production I-Pace to have a pair of electric motors that will produce 400 horsepower and 516 lb-ft of torque. Jaguar estimates these will propel the car to 60 mph in about 4 seconds. The motors will be supplied with power from a 90 kWh lithium-ion battery, which Jaguar says will provide a range of 220 miles. With a target date of 2018, we would expect to see the production model revealed at the end of 2017 or early in 2018. Related Video: