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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

2021 Jaguar F-Pace hides big interior and powertrain changes under familiar sheetmetal

Jaguar's first-ever crossover is getting a major update. The 2021 Jaguar F-Pace, while looking not much different on the outside, is hiding an all-new interior as well as new engines. The changes to the exterior are quite mild, rather like those of the F-Type. Headlights and taillights are more slender, with the tails losing their little rounded sections altogether. The grille and diffuser areas of the bumpers have been slightly changed, and the main grille gets different inserts on all trims. The fender vents now get the "Leaper," the cat logo, embedded in them. Under the hood are two types of engines. There's the familiar turbocharged 2.0-liter four-cylinder at the base of the range with 246 horsepower and 269 pound-feet of torque. Above that are two versions of the new inline-six-cylinder engine, both of which use a regular turbocharger and an electric supercharger. The less-potent version makes 335 horsepower and 354 pound-feet of torque, while the high-output version makes 395 horsepower and 406 pound-feet of torque. Each engine also gets a belt-driven starter-generator powered by the same 48-volt electrical system that drives the electric supercharger. All engines are coupled to an eight-speed ZF automatic transmission and rear-biased all-wheel-drive system. The interior gets the most immediately noticeable changes. The curvy, rounded dash of the outgoing model is replaced with a more crisp design with better-integrated air vents and large sections of contrasting leather and other accents such as metal or wood trim. An available 11.4-inch infotainment screen dominates the center stack, and it runs the new Pivi Pro infotainment system launched on the Land Rover Defender and the Jaguar I-Pace. This infotainment system can support pairing two phones at once and can receive over-the-air updates. The instrument cluster is available as a 12.3-inch screen that can be configured to show an array of different information including navigation info. The old shifter dial is replaced with a small leather and metal shift lever. Jaguar is also including more features as standard in the F-Pace. Among them are heated seats, a Meridian sound system, keyless entry, blind-spot monitoring and a surround-view camera. Active noise cancellation is also standard and a first on a Jaguar. Pricing and the on-sale date for the new F-Pace have not yet been announced. Related Video:

2018 Jaguar F-Type 2.0T First Drive Review | Less soulful, still sexy

Jaguar is eager to promote its Ingenium turbocharged inline-four as a legitimate object of performance desire, and what better way to do so than drop it into its most desirous car? The 2018 Jaguar F-Type Coupe to this point has featured six- and eight-cylinder engines, all supercharged, but this is the first time that the other type of forced induction has made its way under the F-Type's long, sculpted hood. The new pairing looks pretty good on paper. The 2.0-liter engine's 295 pound-feet of torque is available from 1,500 to 4,500 RPM. It makes 296 horsepower at 5,500 RPM, 44 horsepower shy of the blown V6 model, but weighs 117 pounds less. That's enough to motivate the 3,360-pound F-Type to 60 mph in the mid-5-second range, only 0.3 seconds behind said V6. The 2.0-liter is also a lot cheaper – $8,100 less than a bare-bones V6. That'll probably make the decision for a lot of folks, dropping the base F-Type into a whole 'nother class of sporty two-seaters. I'll posit, however, that the F-Type isn't a raw numbers car. It's a passionate thing that appeals to an emotional part of our brain. Just look at it! The coupe we tested, in Fuji White, was fresh as a mountain stream despite the platform's age. The sheetmetal is, quite simply, most of the appeal. Even the base wheels, 18-inch, 10-spoke alloys, look phenomenal. And since the F-Type 2.0 is sexy, undeniably quick enough to back up its sporting looks, and a significant price savings over a V6, it's almost a killer app. If only the little Ingenium turbo-four was as passionate as the F-Type itself. It's a workaday unit, coarse and gruff. After all, it sees duty in just about everything else Jaguar-Land Rover makes, from the lowly Discovery Sport to the big XJ. Its clattery four-cylinder noises and thrashiness don't jibe with the premium sports-touring vibe the rest of the car exudes. We've gotten used to, if not come to universally love, four-cylinder pony cars like the Mustang and Camaro, but the divergence in character between car and powerplant here is vast. It does the job, sure, but you enjoy the F-Type in spite of its engine, rather than because of it. Low-speed tractability issues don't help things any, whether the engine's charms are important to you or not. An odd combination of boost, driveline shunt, or transmission confusion make low-speed maneuvering jerky, regardless of drive mode. Putz around a mall parking lot or sit in traffic for a few minutes, and it'll be clear what I'm on about.