1954 Jaguar Xk on 2040-cars

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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Jaguar Land Rover tech tracks brainwaves, heart, lungs

Jaguar Land Rover has been on a bit of a tech kick lately, and its latest is called Mind Sense, which uses biometric sensors to monitor and enhance the driver's level of alertness. Jaguar is installing brainwave sensors adapted from NASA into the steering wheel of an XJ sedan, along with medical-grade heart and respiratory sensors in the seat. Together, the sensors would determine if the driver is focused on the road, dozing off, merely thinking about something else, or if the driver's stress level suddenly peaks. The system would enable the vehicle to better prepare for an emergency, or for a future autonomous vehicle to hand off control to a better-prepared driver where needed. At the same time, JLR is also working on an enhanced infotainment system designed to reduce the amount of time the driver's hands are off the wheel and their eyes are off the road. The system determines which control they're reaching for on the display and engages it while their finger is still in mid-air, deploying an ultrasonic pulse to provide artificial haptic feedback without actually having to touch anything. Finally, a new haptic accelerator pedal is under development that could alert the driver to respond to an impending situation without overloading the senses with chimes and beeps. These latest developments follow the demonstration of a remote-control system installed on a Range Rover Sport, and follow in a long line of new technologies under development by the British automaker. JAGUAR LAND ROVER ROAD SAFETY RESEARCH INCLUDES BRAIN WAVE MONITORING TO IMPROVE DRIVER CONCENTRATION AND REDUCE ACCIDENTS - Jaguar Land Rover's pioneering Mind Sense project is researching measuring brainwaves to monitor driver concentration in the car - Researchers are developing a Wellness Seat in a Jaguar XJ which analyses the driver's heart rate and breathing to monitor driver health and stress - Touchscreens that predict which button you want to press as the user's fingers are in mid-air - to minimise time spent with eyes off the road - Jaguar Land Rover researchers use new haptic accelerator pedal to communicate hazards to the driver Whitley, UK: Jaguar Land Rover has revealed a range of new road safety technology research projects that are being developed to reduce the number of accidents caused by drivers who are stressed, distracted and not concentrating on the road ahead.

Jaguar I-Pace gets discreet nip-and-tuck in global markets

Jaguar has given the I-Pace, its first series-produced electric model, a round of minor visual and packaging updates. The crossover gets a nip-and-tucked front end, additional paint options, and in some markets a restructured trim level hierarchy, among other small changes. The biggest design update is positioned front and center — literally. The new-look I-Pace receives a smooth insert that replaces the grille-like trim fitted to the outgoing model. It's finished in Atlas Gray, and this color also appears on the trim pieces positioned on either end of the lower part of the front bumper. Jaguar also fitted a black and silver emblem to the front end, and it changed the color of some exterior trim pieces from black to gray. The company explains that it made those changes to simplify the I-Pace's design while reducing visual mass. Most of the remaining design changes are subtle: Every I-Pace trim level now comes standard with diamond-turned wheels, and some variants get a Black Pack that adds gloss black exterior trim. Finally, Eiger Gray and Carpathian Gray join the palette of available colors. We're still waiting for the hot-rodded I-Pace that Jaguar alluded to in 2019. In the meantime, the global range includes three trim levels called R-Dynamic S, R-Dynamic SE, and R-Dynamic HSE, respectively. Buyers in England can also select a range-topping model called 400 Sport. It doesn't sound like Jaguar made major drivetrain changes. Power comes from a pair of electric motors (one per axle) that zap the four wheels with 394 horsepower and 512 pound-feet of torque. Jaguar quotes a 4.5-second sprint from zero to 60 mph, and the 90-kilowatt-hour lithium-ion battery pack holds enough electricity to deliver up to 246 miles of range with 20-inch wheels, or 217 miles with 22-inch wheels. Jaguar hasn't announced the aforementioned changes for the American market yet; as of writing, they apply exclusively to models sold on the European market. We've reached out to the company for additional details, and we'll update this story if we learn more. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.