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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jaguar I-Pace electric crossover sales are taking off

Earlier this month, it was reported that Jaguar Land Rover is due for a turnaround plan to cut costs and improve cash flow. The owner of JLR, Tata Motors, is scheduling a 18-month plan called "Project Change," worth $3.2 billion. But it seems a step in the right direction has already been taken with the introduction of Jaguar's electric I-Pace: InsideEVs is reporting that Jaguar sold 1,200 I-Pace models in October, which represents strong growth for the brand and the new model. 8.7 percent of Jaguar's total October sales consisted of the I-Pace, meaning that the total October sales volume of 13,764 units was largely boosted by the new electric crossover. Total sales were up 11.6 percent, and it was overall the best October ever for JLR. Some 2,500 I-Pace crossovers have been sold so far. The October sales figure is a noticeable rise from September's 710 cars, which itself is a strong pickup from just 140 cars sold in August. These are signs of both production and sales perking up, and it wouldn't be surprising to see monthly I-Pace sales hit 2,000 units sometime soon. It helps that the I-Pace is priced competitively with Tesla Models S and X, starting at $70,495 including destination charge, with Jaguar-like performance and looks. Last month, we reported of Jaguar possibly going electric-only in the next decade, with a portfolio consisting of an electric XJ, a full-sized EV crossover and an electric sports car in addition to the I-Pace. Brexit uncertainty and China-market woes mean Jaguar is on unstable ground, but as its owner is about to run an even tighter ship, and it first full-electric model is visibly picking up the pace, the coming decade could turn out to be a positive for Jaguar. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: InsideEVs Green Jaguar Crossover Electric Luxury jaguar i-pace i-pace

2019 Jaguar I-Pace Drivers' Notes Review | Cool cat

The 2019 Jaguar I-Pace is one of the latest and most important models to hit the market in the past year. Finally, we're starting to see automakers roll out models that can compete directly with products from Tesla. The I-Pace has a striking design both inside and out and packs all of the charm you expect from a Jaguar product. So far, we've been impressed by the I-Pace, and we're not the only ones. Check out our discussion on the Autoblog podcast. The I-Pace has an EPA-rated 234 miles of range, and power from the battery is sent to all four wheels thanks to a pair of electric motors. This Caesium Blue model is in top-level HSE trim. Its $81,495 base price includes features like a panoramic sunroof, LED lighting, heated and ventilated front seats, dual-zone climate control, a Meridian audio system and air suspension. Our tester is fitted with a number of options, the most expensive of which are the $2,400 performance seats. Other options include a $570 heads-up display, $800 four-zone climate control, $250 for adjustable ambient lighting and $100 for fog lights. All in, this Jaguar will set you back $89,638 before any incentives or tax credits. Editor-in-Chief Greg Migliore: I'm really impressed with the I-Pace. It represents a new vision for Jaguar's electric strategy, and it's executed well in nearly all areas. The powertrain, pushing out 394 hp and 512 lb-ft of torque, is spectacular, pulling me back in my seat as I darted through lights and passed plodding traffic. Dynamic mode quickens the pulse a bit more. I didn't notice a dramatic change in driving character, other than a slight tweak to the steering, which is light, precise and direct. It's a good feel. The design is striking. It looks better in real life than in pictures. Analyzing Autoblog's galleries of the I-Pace and its preceding concept gave me pause. This thing is awkward, I mused. But in my driveway, on the street — it's cool. It's slightly lifted yet also chopped, creating a wedge-shaped dynamo of a four-door. Only downside: very little rear visibility. Inside, this one has a gorgeous "oyster" suede headliner, aluminum trim and handsome brown leather. The infotainment works pretty well; Jaguar is getting better at these. I wouldn't mind a few more analog buttons, but this is easier to pick up than it appears. It's sharp and futuristic. The I-Pace wasn't all great.