Beautiful Red 94 Jaguar Xjs Convertible Great Condition Classic Style Low Miles! on 2040-cars

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Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

2014 Jaguar F-Type

Stepping Into The Lion's Den With A Big-Hearted Cat
If you're like me - and our demographics suggests you are - you've probably never seen a new Jaguar sportscar at your local showroom. I'm 36, and it hasn't happened in my lifetime... and not by a little bit. Oh, there have been a string of XK coupes and convertibles, and as of late, there have even been some genuine high-performance specials - namely the R, R-S and R-S GT models - but their basis has always been the 2+2 grand tourer shell, not a lighter and smaller footprint with more intrinsic sporting intent. The truth is that it's been a half-century since Jaguar introduced a proper new sportscar. Today, most people know the brand strictly as a purveyor of wood- and hide-lined luxury sedans.
In fact, if you're not an enthusiast with some appreciation for the marque's history, it's a bit odd to hear Jaguar executives proclaim that they are a sportscar company and always have been. By their reckoning, the 2014 F-Type seen here is in fact a return to form, a Rip Van Winkled brand pillar reanimated and reimagined to take center stage. It's a sentiment that must be particularly odd for car shoppers in developing markets like China, where Jaguar hasn't even been selling cars for very long. Yet because the original 1961 E-Type is perhaps the most gorgeous car ever to lay ply on the world's roads, we're prepared to cut them some slack.

2021 Jaguar I-Pace updates include better infotainment, faster charging

Jaguar grabbed an armful of features from the JLR corporate store to improve the 2021 I-Pace, including bits from Land Rover and more technology from the brand's Formula E campaign. Restrained exterior mods start with Atlas Grey tips on the grille mesh, three new color choices in Caldera Red, Portofino Blue, and Eiger Grey, new wheel designs, and 19-inch wheels replacing the 18-inchers on the base-model S. An optional Bright Pack affixes a chrome grille surround, satin chrome window surrounds, and splashes of Atlas Grey on the mirror caps and rear diffuser. The optional Black Pack claims more real estate, painting the rear badges in gloss black. A 3D surround camera system is standard for 2021. Even more ease for drivers comes with the ClearSight digital rear-view mirror that debuted on the latest Range Rover Evoque. A rear-facing, wide-angle camera mounted in the infotainment system's roof antenna can sends images to the inside mirror with the flick of a toggle.  The biggest convenience addition is the Pivi Pro infotainment system that arrived with the new Land Rover Defender, replacing the Touch Pro Duo unit. A 12.3-inch digital gauge cluster pairs with the carryover 10-inch upper and five-inch lower instrument panel screens. Intended to reproduce the smartphone experience on larger screens, a backup battery gets the navigation initialized quickly, and zooming needs no more than a finger pinch. The "flat" menu structure puts oft-used functions on the home screen, and cuts in half the steps required to input a destination compared to the Touch Pro Duo. Android Auto and Apple CarPlay come standard, as does 4G data enabling live traffic, in-unit Spotify and other listening apps, and swift over-the-air updates. Wireless phone charging with signal boost is optional. On top of Pivi's algorithms to learn the best routing and stay quiet during parts of a route that the I-Pace travels regularly (why don't more systems do this?), the 4G support means continuously updated info on EV chargers along the route. Which brings us to hardware and software changes in the powertrain, courtesy of Formula E. Its 394 horsepower and 234 miles of range are unchanged, but the ease of getting that range does. Instead of the 7-kW, two-phase onboard charger, the 2021 I-Pace packs an 11-kW, three-phase charger. Plugged into an 11-kW wall box charger, range grows by 33 miles every hour, compared to 22 miles every hour with the 7-kW system.