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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

2014 Jaguar XJR is large, in charge

There are few things in this world we love more than a huge, supersonic-feeling sedan, and Jaguar has just ripped the sheets off of its newest entry into that set of bruisers. The 2014 Jaguar XJR puts down a full 550 horsepower and 502 pound-feet of torque courtesy of a supercharged 5.0-liter V8. All that thrust lands on the rear tires through an eight-speed automatic transmission, and the big aluminum-chassis'd four door can sprint to 60 miles per hour in a skinny 4.4 seconds. Top speed sits at an electronically limited 174 mph, and Jaguar estimates the machine will still return up to 23 miles per gallon highway.
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The 2014 XJR also features stiffer spring and damper rates along with an electronically controlled rear differential. Of course, there are plenty of styling tweaks on hand to separate the most menacing XJ from the rest of the family. Those include new fascias, R emblems and massive 20-inch wheels outdoors as well as special seating and trim elements indoors. Asking price? That would Be $116,000 for the XJR and $119,000 for the long-wheelbase L version. Check out the full press blast below.

Jaguar Land Rover won't get a bailout from the UK

Bailout talks between Jaguar Land Rover and Tata Steel with the UK government have ended, leaving both firms to rely on private financing to overcome the impact of coronavirus on business, the Financial Times reported on Friday. The report said that talks for an emergency funding fell through as Jaguar Land Rover (JLR) did not qualify for taxpayer support. It is the luxury car unit of India's Tata Motors and Tata Steel, both owned by Indian conglomerate Tata Group. The bailout plan, titled "Project Birch", had been authorized by Finance Minister Rishi Sunak in May to rescue companies that are seen as strategically important, with the Treasury saying it may step in to support crucial businesses on a "last resort" basis after other options run out. The report, citing a source familiar with the matter, said that the funding scheme became infeasible for Tata as it imposed strict conditions on any lending. "Tata Steel remains in ongoing and constructive talks with the UK Government on areas of potential support," Tata Steel said in an emailed statement. The UK Treasury said it would not comment on individual companies. Tata Motors did not immediately respond to request for comment. Related Video: Earnings/Financials Government/Legal Jaguar Land Rover