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Jaguar gets to work on next-gen XF sedan

With the XE now out in the open, Jaguar can begin to focus on what comes next. That means a new crossover, but also replacements for some of its aging current models - chief among them, the XF. Introduced back in 2007, Jaguar's mid-range sedan is growing a little long in the tooth. But from these latest spy shots, we can see that the British automaker is hard at work developing its successor.
Expected to be based on the same iQ A1 platform that underpins the new XE, the new XF promises to be lighter in weight and more advanced than the model it replaces. Look for most of the same engines to carry over, including gasoline and diesel options ranging from four cylinders to eight, with and without forced induction, with a potential plug-in hybrid version to follow. The current model is available in rear- and all-wheel-drive configurations and in sedan and wagon body styles, and we'd expect its replacement to follow suit.
The low-profile wheels and dual exhaust pipes on one of the prototypes spotted suggests it would lie somewhere near the top of the range, while the second prototype packs taller sidewalls and a trailer hitch. It's hard to discern much esle from the spy shots, heavily camouflaged as they are, but as with the technology underneath, we'd expect styling to takes some cues from the smaller XE as well. Jaguar will, of course, need to tread the line between distinctive and understated if it's going to fend off the Maserati Ghibli and take a bigger slice of the pie away from the likes of the Audi A6, BMW 5 Series and Mercedes-Benz E-Class, the Lexus GS and Infiniti Q70, the Cadillac CTS and the upcoming new Volvo S90.

Watch 2 clay modelers build Jaguar E-Types out of plasticine

Ah, quarantine time. When put to good use, it can be a time of ingenuity and creativity — precious time given back to us, in a sense. So here are two chaps, Joe and Lucas, who work at JaguarÂ’s Design Studio, stuck at home, ready to make a couple classic E-Type models out of some plasticine. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ItÂ’s not exactly an instructional video, since itÂ’s mostly sped-up time lapse footage with no instructional explainers. But itÂ’s meant to show us that anyone can do it. The tools they use to shape the plasticine are common household items: a rolling pin or similar cylindrical items — they use a can of hair spray — to roll out the material, a plastic spoon, potato peeler, a knife, cardboard, tinfoil and a glass of water to apply to the plasticine and make a smooth finish. As for plasticine itself, itÂ’s a modeling clay thatÂ’s similar to Play-doh except that it is oil-based, where the latter is made of flour and water. (If youÂ’re interested, hereÂ’s a video that shows you how to convert Play-doh into plasticine.) So weÂ’re shown how the designers shape the signature fender bulges, greenhouse, head- and taillights and wheels. But it frankly all goes by in a blur, and we suspect that most of us amateurs would be left with something that looks more like an undefined blog. Still, itÂ’s fun to watch. Built between 1961 and 1975, the E-Type two-seat roadster is considered one of the major icons of automotive design and part of the AUTObodies collection at the Museum of Modern Art in New York. Design/Style Jaguar Coupe Classics

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.