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Jaguar's 600-hp XE SV Project 8 is the fastest Jaguar sedan ever

Jaguar is honing its XE SV Project 8 performance version, the car it calls its fastest four-door ever built. The manufacturer says the limited edition, 200mph sedan is almost production-ready, after countless small adjustments. The XE SV Project 8 will hit production in June. Only 300 of these 600-horsepower super sedans will be built, and they will all be handmade at Coventry's Special Vehicle Operations. Jaguar has also released this short documentary video clip about the project. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Project 8 Vehicle Dynamics Manager David Pook is enthusiastic about fettling with the car as long as it's possible. "The good thing about building only 300 cars, all handmade, is that you can keep developing the car right up to the start of production. And we've done just that." The recorded 0-60 mph time for the Project 8 is just 3.3 seconds, and it will go all the way to 200 mph. At the Nurburgring Nordschleife last year, it was able to set a four-door production car record time of 7 minutes and 21.23 seconds. There have been last-minute handling changes to make sure the car is just right, Pook says: "The springs have got stiffer and so have the engine mounts. The suspension arm bushes have changed. The brakes have been refined for the exact pedal feel and performance we want." Constant software modifications have also been made to alter the XE SV Project 8's responses. "It's certainly even faster, better handling and more responsive than it was six months ago. All that effort has been worth it." The car comes highly adjustable, as the ride height, camber, front splitter and rear wing setups can be altered. The stock tires are Michelin Pilot Sport Cup 2s on forged 20-inch wheels, and even the wheel bearings are ceramic! Front uprights, two-part upper wishbones, balljoints in place of rubber bushes, twin coil springs, dampers, lower suspension bushes, anti-roll bars and latest specification carbon ceramic brakes are all Project 8 specific, and the only bits lifted from the standard XE are the aluminum roof and front door skins. The vented bonnet and flared front wings and bumpers are carbon. One can also order the Project 8 with or without a rear seat, to save weight. Jaguar prices the Project 8 from GBP149,995 in the UK, or $210,000. Related Video: Featured Gallery Jaguar XE SV Project 8 Jaguar Special and Limited Editions Videos jaguar xe

Jaguar F-Type greets US, shows off range of personalization

While the debut of the XFR-S is likely fresh on everyone's minds and browser windows, the other big story of late at Jaguar is the F-Type coupe and convertible. Originally unveiled in Paris, the LA show was the first opportunity that the sub-XK performance machine will be seen Stateside. However, it was not just the same news that we first heard in Paris, as Jaguar used LA to showcase its newly available "Black" design pack.
This styling package includes gloss black finishes for the grill surround, side vents, a flat-bottomed sport steering wheel, gloss black interior touches, and instrument panel rings. This package is available with Ultimate Black, Polaris White, Italian Racing Red, Rhodium Silver, Grey and Firesand (seen above) body colors.
The Black pack can be had on either the 3.0-liter supercharged V6 model, or the 5.0-liter supercharged V8 version. Specific additional "Black" tweaks are available based on which derivative you select. Specifically, a gloss-black rear valence is a V6-only modification.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).