1993 Jaguar Xjs Base Coupe 2-door 4.0l No Reserve on 2040-cars

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The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.

Ian Callum makes the Jaguar C-X75 concept street-legal

Unveiled at the 2010 Paris Motor Show, the Jaguar C-X75 could have been one of the British brand's wildest and coolest models. It received the green light for production, got canned, and resurfaced in the 2015 James Bond movie Spectre before disappearing for good. However, not everyone has forgotten it: Callum, the design firm founded by former Jaguar design boss Ian Callum, has made a C-X75 street-legal. Precisely how Callum's customer ended up with a C-X75 remains a mystery. The example modified is one of the four surviving stunt cars built by Williams Advanced Engineering for Spectre, so it might be the one that auction house RM Sotheby's offered at its Abu Dhabi sale in November 2019. The car was estimated to sell for anywhere between $800,000 and $1.2 million; it ended up not selling during the auction. Regardless, Callum was the right person to take on the Herculean task of making an obscure, experimental supercar street-legal, as he led the team that designed the model. His company made hundreds of small but significant changes including replacing the glass, adding a quieter exhaust with catalytic converters, making tuning changes to the supercharged, 5.0-liter V8, and fitting additional switches inside. Interestingly, the stunt cars were built with foam door mirrors. These had to be replaced with real mirrors fitted with turn signal repeaters. The team also took advantage of the tear-down to make visual improvements, such as reducing and aligning the panel gaps. The C-X75 received a new coat of paint, and engineers made changes to the suspension system — they notably adjusted the ride height. It helps that this version of the C-X75 uses an engine already approved for road use; the V8 has powered the Range Rover, among other cars. Callum's street-legal Jaguar C-X75 will make its public debut at the Bicester Heritage Scramble event held in England on April 21, 2024. Related video: Featured Gallery Ian Callum's street-legal Jaguar C-X75 Aftermarket Jaguar Coupe

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.