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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

New Jaguar F-Type to launch — maybe literally — with Hot Wheels' help

An updated and redesigned Jaguar F-Type is going to be revealed Dec. 2, which is less than a week away at this point. The info comes to us via a tweet from Jaguar, teasing out the reveal with a video. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Update: For a split second, the new F-Type appears to be flashed up onto the screen. We screenshot the video and pasted the photo down below. The side profile is similar to the previous F-Type, which comes as no surprise to us after seeing the spy shots. We can see the red LED taillight and a hint of the headlight design from the photo, too. The most intriguing part of this tweet is at the end, where Jaguar says it’s going to reveal the F-Type in partnership with Hot Wheels. Jaguar and Hot Wheels are not the most obvious of pairings at first, but both have a penchant for theatrics and stunts. Jaguar launched the tiny E-Pace with a barrel roll, completing a 270-degree corkscrew jump and launching it through 50 feet of open air. Nobody was expecting that. WeÂ’re not sure what to expect from the F-Type launch event, but the teaser video shows a Hot Wheels track with a loop. Will Jaguar try and top themselves? WeÂ’re not sure, but itÂ’s worth a watch on Dec. 2 to find out. As for what the actual car will be like, weÂ’ve seen several sets of spy shots (above). The most recent set places the Jaguar on the Nurburgring for track testing. Jaguar hasnÂ’t messed with the F-TypeÂ’s design much since it launched earlier this decade, but thatÂ’s no complaint. Even today, the F-Type is one of the best looking sports cars on sale. And even though Ian Callum isnÂ’t around anymore, weÂ’re sure he had a hand in this redesign. Expect a new interior, updated powertrains and more performance from the F-Type in its updated form next week. 

Jaguar sends off XK with limited-run Final 50 edition

The Jaguar XK coupe and convertible are pointed at the production sunset, and the cars that will end their retail lives in the US will be the dubbed the XK Final Fifty Limited Edition. As the name implies there will be fifty of them made, 25 of the fixed-roof variety, 25 of the droptop.
As the name doesn't imply, however, they'll be based on the XKR and be injected with liberal doses of XKR-S and XKR-S GT: the 510-horsepower V8 from the XKR will be mated to normally optional items like the Dynamic and Performance Packs, machined front suspension components from the XKR-S and a 10-millimeter lower ride height, the louvered hood from the XKR-S GT and Vortex 20-inch forged wheels. The sheetmetal gets a bath in Ultimate Black paint "with special trim" and badged door sill plates. Convertibles will come black roofs, but the Performance Active Exhaust will keep you apprised of the 5.0-liter V8 bellows no matter which car you choose.
They'll go into production this summer and hit dealerships in the fall. There's a lengthy press release below with more info on how this cat will sing its swan song.