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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

How Jaguar optimized the Ingenium gas engine for the F-Type

At the 2017 New York Auto Show, Jaguar showed off the new entry-level F-Type, packing a 2.0-liter, turbocharged, gasoline-fueled inline-four that produces 296 horsepower, which is built in-house in the UK. It's the debut of this branch of the Ingenium engine series, and it's also the top of the Ingenium gas range; most JLR vehicles will offer a less powerful 247-hp version. We caught up with Jaguar's engineers to figure out exactly how this high-output Ingenium engine differs, and what Jaguar had to do to fit it in the F-Type's engine bay. While all Ingenium 2.0-liter gas fours share major architecture – the aluminum block and heads, as well as the bore and stroke – there are some internal differences. The most important are the low-compression pistons, which allow for more boost without detonation. The new compression ratio is 9.5:1, compared to the 10.5:1 ratio in the 247-hp spec engines. To make the most out of more boost, you need new plumbing and a way to get more fuel into the combustion chamber. So Jaguar fitted a larger twin-scroll turbocharger that's unique to this application. It features low-friction ceramic ball bearings – Jaguar says this improves transient response. There are also new fuel injectors and a fuel pump to accommodate the increased demand for gas in the high-output engine. On the back end, there's a unique exhaust system with active flaps to give it a louder bark when called for. Of course, some new hardware and more boost means the various electronic systems that control the engine needed changes. For one, Jaguar's changed the cam timing and valve lift mapping, as well as the ignition timing. The throttle mapping and transmission calibration have also been optimized for the new engine. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As far as the driver's concerned, the biggest change from the 247-hp engine to the 296-hp one – other than increased scoot – will be where the power peak is. The 296-hp engine makes peak power at a higher point in the rev range, which should reward drivers who generously prod the throttle and hold gears in manual mode. Remember, F-Types equipped with this engine will only be available with an automatic transmission. You should also remember that it's an excellent gearbox overall, with rapid, smooth shift characteristics, if the other 8-speed Jaguars are anything to go by.

Jaguar likely moving HQ to Britain's most iconic racetrack

Jaguar Land Rover looks increasingly likely to make Britain's iconic Silverstone race track the automaker's new headquarters. There isn't a final deal in place yet, but the British Racing Drivers' Club, which owns the circuit, plans to have the membership vote on whether the negotiations should move forward, according to Autosport. BRDC leaders already presented the plan to members, and they were open to the idea. "The response was favorable so we will now set up an EGM for the members to vote and give the board a mandate to proceed with the deal and continue with the negotiations with JLR," BRDC president Derek Warwick told Autosport. There's no guarantee yet that JLR actually completes the deal. "There's still a lot of work to do to get the deal to where both sides are happy and more importantly what's right for the BRDC and its members." Warwick said. Rumors in early December suggested JLR was among the firms submitting bids to purchase the track, and the automaker allegedly offered 22.7 million pounds ($34.1 million at the time) for it. The company would also reportedly invest nearly $80 million to renovate the site, including adding a museum, experience center, hotel, and offices. The track would still be open for motorsport, too. Silverstone has hosted the Formula One British Grand Prix many times over the decades, and organizers signed a 17-year deal in 2009 to keep things that way well into the future. Series like the FIA World Endurance Championship, MotoGP, and British Touring Car Championship also compete there. Related Video: