1987 Jaguar Xjs Base Coupe 2-door 5.3l on 2040-cars

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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Queen Elizabeth II was a longtime automotive enthusiast

Since driver's licenses, license plates, and passports were issued in her own name, Queen Elizabeth II didn't need them to drive and travel. She started combining the two just before she turned 19, joining the Auxiliary Territorial Service (ATS) transport division in 1945 for vehicle mechanic training. She wanted to help the British effort during World War II and would drive an ambulance — one that, theoretically, she could also fix if it broke down. The war ended before she graduated as an Honorary Junior Commander, the other ATS members dubbing her Princess Auto Mechanic. We donÂ’t know if she got under the hoods of the many official state vehicles and the far more numerous unofficial fleet in the royal garages, but she was still driving herself around England as late as this year. Here is a tiny selection of royal conveyances used during her 70-year reign. Gold State Coach (1762) True, she never drove this one, but a tour of every royal garage should start with the coach. King George III commissioned Samuel Butler to build it in 1760. Butler spent two years on the gilded carriage 24 feet long and more than 12 feet high. The quarters are suspended from the frame by leather straps, so occupants get tossed about even during a slow stroll, which is as fast as the eight Windsor Gray horses can pull it. It wasnÂ’t until the 1900s that King George VI rubberized the wooden wheels. Word is the queen didnÂ’t like it.   1953 Land Rover Series 1 Land Rover gave Queen ElizabethÂ’s father, King George VI, the 100th example of the 80 Series off the line in 1948. She picked up the Landie habit for herself five years later, when a 1953 Series 1 with a custom 86-inch wheelbase was part of the fleet used for her six-month tour of the Commonwealth in 1953 and 1954. That Land Rover became Ceremonial Vehicle State IV. The models above were built in Australia in 1958 as near copies of the Commonwealth tour vehicle, when Australia decided it wanted six identical versions for royal service. ItÂ’s thought the royal family went through around 30 Land Rover Series cars and Defenders since then, and many of the most common photos of her have her posing in or near one, especially the 2002 Defender built just for her. The royal family isnÂ’t finished with them, either: A current Defender 110 served as a luggage hauler for family members headed to Balmoral Castle during the queenÂ’s final days.

Jaguar I-Pace concept previews all-electric SUV for 2018

It seemed that Tesla would stand alone for years with a battery-electric SUV. The Germans were coming, of course, but they appeared content to time their battery push until government regulations forced them there around 2020. That's all changed. Jaguar is promising to turn its I-Pace concept SUV into a full-fledged production crossover SUV within two years. It's Jaguar's way of leaping from internal-combustion power, clean over the top of plug-in hybrids, straight to zero-emission battery-electric vehicles. It says a lot about Jaguar's focus that the second SUV in its production history will also be its first electric car. It debuts this week at the Los Angeles auto show. The Indian-owned carmaker is promising the five-seat I-Pace will look, feel, handle, and perform like a proper Jaguar, too, with a 0-60-mph time of around four seconds. With 516 pound-feet of torque being pumped out of its two electric motors, the I-Pace has as much gristle as the pure-bred F-Type SVR sports car, and it has it from zero rpm. It's also promising the two motors will combine for 400 horsepower, too. It won't need to compromise on range to get its performance, with Jaguar promising the I-Pace will stretch across to 220 miles of range from its 90-kilowatt-hour lithium-ion battery pack. It will also take two hours to charge on a 50-kW fast-charging DC station, or achieve 80 percent charging in 90 minutes, and Jaguar insists commuters who drive about 30 miles a day would only need charging once a week. It won't be the last EV from Jaguar Land Rover, either, with its scalable modular architecture designed from scratch to spread across the corporate portfolio and to move down to smaller sedans and coupes or up to full-sized Range Rover contenders. The crossover SUV uses the alloy battery casing as an integral, stressed part of the I-Pace's chassis architecture, lowering the ride height and adding body rigidity. After entering the all-electric Formula E championship this year, Jaguar says it designed and engineered the batteries and the electric motors in-house. "This is an uncompromised electric vehicle designed from a clean sheet of paper: we've developed a new architecture and selected only the best technology available," said Jaguar Land Rover's technical development leader, Wolfgang Ziebart.