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Jaguar Land Rover exploring 3D HUD and infotainment projections

With its most recent technology research, Jaguar Land Rover (JLR) is exploring the use of 3D projections for a world before and/or after autonomous vehicles come to fruition. In collaboration with the United Kingdom's University of Cambridge, JLR has developed concepts for a 3D head-up display that shows information on the road ahead and a system that projects personalized 3D infotainment for vehicle passengers.  As of right now, hundreds of production vehicles are equipped with two-dimensional head-up displays, some color, others black and white. Using various techniques and different technologies, manufacturers display information in a flat image in front of a driver. Some might find it distracting or unhelpful to have this in the driver's line of sight, and JLR might have found a solution. Rather than wedge the information in between the person and the view ahead, a 3D system that uses augmented reality could display the info onto the road in front of the driver. JLR thinks the system could project navigation directions, safety alerts such as lane departure, hazard detection or other bits typically found in a car's infotainment or instrument cluster. Some might find this to be even more distracting that 2D head-up displays, but to each his or her own. While the 3D head-up display is something that could be used right now, if it were released and passed legal, part two of JLR's 3D technology research is imagined for a life where truly autonomous vehicles are skating across the country. Using head- and eye-tracking technology, the system could lock into the position of numerous people in a vehicle and give each of them a personalized 3D projection "screen." This could be used to track a trip, look up points of interest, or even watch movies. JLR points out this could be used during ride-sharing without bothering others in the vehicle. The work with the Center for Advanced Photonics and Electronics at Cambridge is still in development for now, but it's only a matter of time before 3D tech makes it into cars in some degree.

Jaguar F-Pace vs. Porsche Macan | Performance luxury crossover comparison

TRANSCRIPT: The luxury performance crossover. 10 years ago, the list of examples was only a few vehicles deep but today it seems like every luxury car company makes at least one of these. This specific example is a 2018 Jaguar F-Pace S and it happens to be Autoblog 's newest long-term test vehicle. And here's the thing: It's really great to drive. Welcome to the Jaguar F-Pace S. Under the hood we have a supercharged 3.0-liter V6 that makes 380 horsepower and 332 pound feet of torque, which pulls the F-Pace from 0 to 60 in just 5.1 seconds. That's a pretty sizable upgrade from the base model's 247 horsepower and 269 pound-feet of torque. The engine is paired to an eight speed automatic transmission that responds pretty quickly to the paddles when in sport mode. There are three driving modes to choose from: You have dynamic, normal and eco. Even though the F-Pace name sounds like the F-Type, aside from the powertrain, they really aren't related. It's named that because it's based on the rear-wheel-drive Jag XF, just like the E-Pace is on the XE and the J-Pace will end up being based off of the XJ. Even though the F-Pace is all-wheel drive compared to the rear-wheel XF, it is a rear-bias system, which means it belongs exactly where we are right now, on twisty, turny back roads. This is a Jaguar, which means it sounds good but it looks even better. In my opinion, this is the best looking SUV on the market today. The Caesium Blue is a new color in the U.S. for this model year and we opted to get the black package, which includes black side vents, a black grill and roof rails. This is a $70,000 luxury crossover and the materials, they're okay. The plastics, I don't know, they kind of feel cheap even with the luxury interior upgrade package. The 10-inch touch screen is pretty big, in a good way. And while the surround sound isn't the best that I've heard, it's perfectly serviceable, especially since all I want to hear is this engine. For $70,000, this is what you get: A beautiful SUV that performs incredibly on the road. But what if you want more? This Macan costs over $96,000, which is almost $30,000 more than the F-Pace S. If you wanted to, you could buy a base Cayenne and a base F-Pace for that kind of money. But with that price comes more power, thanks to this Macan Turbo's performance pack. 60 more horsepower and 90 more pound-feet of torque than the F-Pace S bringing the total to 440 horsepower and 442 pound-feet of torque.

Jaguar Land Rover likely to build US plant... in three years

Jaguar Land Rover may very well open a plant in the United States, but the latest word has it that it'll be another three years or so before the company even makes a decision on the matter. The prospect first came up on our radar back in October when we reported that JLR was considering building a plant in the South. Georgia governor Nathan Deal even flew to the UK to solicit JLR's business. Former parent-company chairman Ratan Tata subsequently confirmed the idea was under consideration last month. And now the British automaker's CEO has told Automotive News that JLR will need a US assembly plant to fuel its growth in the vital North American market, but that'll it'll take a while to get going. The reasons for the delay, according to chief executive Ralf Speth, are threefold. For one thing, the automaker has its hands full at the moment opening plants in other locations: last year it opened one in China and this year it opened one in Brazil. It also recently opened a new SVO facility, an electric-propulsion R&D center and a new engine plant all in the UK, and can only handle building so many new facilities at a time. JLR will also need US suppliers of aluminum components to step up their game, as the company relies heavily on aluminum construction for their vehicles. US automakers shifting to aluminum for models like the new Ford F-150 will encourage American suppliers to get into the game, but it may be a while before they're up to Jaguar Land Rover standards. Finally, JLR will need to increase its sales potential in the US in order to justify local production. Speth says the company would need one model of which it could sell 30,000 to 40,000 units in the US alone, and it sold less than 18,000 units of its best-selling the Range Rover Sport here last year. In fact the entire Jaguar brand sold less than 16,000 units throughout all of last year in America, with Land Rover selling far more at over 50,000 units to contribute to total sales of over 67,000 units. Related Video: Featured Gallery Jaguar Land Rover Engine Manufacturing Center View 16 Photos News Source: Automotive News - sub. req.Image Credit: Jaguar Land Rover Plants/Manufacturing Jaguar Land Rover jaguar land rover jlr