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Jaguar Land Rover building new Special Vehicle Operations facility

It's only been a couple of months since Jaguar Land Rover announced the formation of its new Special Operations division, and we've already seen a number of vehicles to come out of it. But now the British automaker has announced a new facility that will house its elite skunkworks department.
Set to be built at Prologis Park in Ryton, England, on the outskirts of Coventry, the new Special Vehicle Operations Technical Centre will encompass dedicated production lines, F1-style flexible workshops, a dedicated paint studio and VIP suite for commissioning bespoke projects. JLR will spend some $33 million on the facility that will be home to 150 specialists - 100 of them being new hires.
The first project which the Special Operations division is working on is the F-Type Project 7, but we've already seen more projects in the pipeline - including the upcoming Range Rover Sport SVR - and you can bet there'll be more. The revival of the Lightweight E-Type also falls under Special Operations, but is undertaken by the Jaguar Heritage department located nearby at Browns Lane.

Audi, Jag, Kia and Tesla top Strategic Vision 2014 Total Quality Index

A couple weeks ago, J.D. Power released its latest Initial Quality Study, which gave high marks to Porsche, Hyundai and General Motors, with the latter earning more individual IQS awards than any other manufacturer. Now, it's Strategic Vision's turn, and it's doling out its praise not to Porsche, but to Tesla, which wasn't even included in the JD Power IQS.
The Model S was named the best vehicle overall in total quality, while Porsche's corporate brother and endurance-racing rival, Audi, was named the best premium brand, alongside Jaguar. Strategic Vision cited the Q5 and the ancient Q7 for individual segment awards, as well as the A5, which was a mere point off the top of its segment. SV also handed out compliments for the Audi's interior work. The win for the German brand is a nice improvement over its IQS score, with which it landed above the industry average, but solidly mid-pack.
Jaguar was without a segment winner, although SV did say that the Indian-owned English brand had a number of vehicles very near the top of their segments. This is the second significant win for Jag in two weeks, after it finished second overall on the JD Power IQS a few weeks ago.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.