2004 Jaguar Xjr Base Sedan 4-door 4.2l Blk/blk Very Nice Cold Ac Clean Carfax on 2040-cars

Auto blog

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Are you the Jaguar F-Type Coupe R-S?

It's no secret that Jaguar is working on a fixed-roof version of the F-Type roadster, but now it looks like it's also developing a high-performance model for said coupe. Captured sharpening its claws at the Nürburgring, this F-Type Coupe prototype could very well be an R-S or even a more track-ready R-S GT variant.
Our biggest clue suggesting the latter are its massive brake rotors with bright-yellow calipers - similar pieces are also found on the recently introduced XKR-S GT. This would make sense, since a report in May said that Jaguar is looking to create a full line of R-S GT models in a similar fashion as the Mercedes-Benz AMG Black Series. Missing from this prototype, though, are the telltale aero add-ons we seen on the XKR-S GT - go-faster bits like the latter's front fascia winglets and rear wing, though this model is obviously still being developed. Regardless of what this new grippier, quicker kitty is called, we say "Yes, please."

2014 Jaguar F-Type

Stepping Into The Lion's Den With A Big-Hearted Cat
If you're like me - and our demographics suggests you are - you've probably never seen a new Jaguar sportscar at your local showroom. I'm 36, and it hasn't happened in my lifetime... and not by a little bit. Oh, there have been a string of XK coupes and convertibles, and as of late, there have even been some genuine high-performance specials - namely the R, R-S and R-S GT models - but their basis has always been the 2+2 grand tourer shell, not a lighter and smaller footprint with more intrinsic sporting intent. The truth is that it's been a half-century since Jaguar introduced a proper new sportscar. Today, most people know the brand strictly as a purveyor of wood- and hide-lined luxury sedans.
In fact, if you're not an enthusiast with some appreciation for the marque's history, it's a bit odd to hear Jaguar executives proclaim that they are a sportscar company and always have been. By their reckoning, the 2014 F-Type seen here is in fact a return to form, a Rip Van Winkled brand pillar reanimated and reimagined to take center stage. It's a sentiment that must be particularly odd for car shoppers in developing markets like China, where Jaguar hasn't even been selling cars for very long. Yet because the original 1961 E-Type is perhaps the most gorgeous car ever to lay ply on the world's roads, we're prepared to cut them some slack.