2002 Jaguar Xjr Base Sedan 4-door 4.0l on 2040-cars

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Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

This Jaguar D-Type is what you should spend your multimillion-dollar holiday bonus on

The end of the year is fast approaching, your holiday shopping is done, and the mutual fund you help manage is paying out some serious bonuses. What do you do with all that sweet cash? Well, if it's over seven figures, we suggest hanging on to it until January when it could help you buy this amazing 1954 Jaguar D-Type race car. The D-Type, for those of you unfamiliar, is Jaguar's famous race car that gave birth to the road-going XKSS, one of which was owned by Steve McQueen. The D-Type was known for its successes on the track, and frequent appearances at Le Mans, with a victory at the endurance race in 1956. This particular car also raced there in 1954 with the Jaguar factory team, and behind the wheel was Sir Stirling Moss. According to RM Sotheby's, it led the race for a major chunk, but eventually retired due to brake issues. The car was campaigned at other events through the year, and it also saw time at the hands of a privateer team that bought the car in 1955. Many decades later, the car is being offered for public sale for the first time in its life at the RM Sotheby's auction in Arizona, Jan. 18-19. According to the auction company, the car features the original body, chassis, drivetrain and suspension. Between the history and the originality, the company is expecting the car to bring between $12 million and $15 million, hence the reason this is probably just for those with seriously massive holiday bonuses. But if you have the means, you could do way worse than spending it on this Jaguar. Related Video: Featured Gallery 1954 Jaguar D-Type View 33 Photos Image Credit: Patrick Ernzen Courtesy of RM Sotheby's Jaguar Auctions Convertible Racing Vehicles Classics jaguar d-type jaguar xkss

Jaguar XF gets performance-look R-Sport trim

If you're looking for all the style of a sports sedan but without the added expense of springing for a full-on performance model (and keeping it fed with fuel and fresh tires), most European automakers will gladly hook you up with an all-show, no-go package. BMW has its M-Sport aero kits, Audi its S-Line, and Mercedes its AMG Sport packs. And now Jaguar is getting in on the action with the launch of the new R-Sport line.
Set to be introduced on the XF at the Geneva Motor Show, the R-Sport trim at least some of the flash of the XFR or XFR-S but with a more economical engine and a relatively accessible price of entry. (This is, after all, still a Jag.) The XF R-Sport is distinguished by a sportier front bumper, side sills, rear spoiler, 17-inch wheels and unique badging to set it apart from any "ordinary" Jaguar XF. The interior is upgraded as well, and there's an optional black styling pack to take things even further.
Jaguar is offering the XF R-Sport in either sedan or wagon form with the 2.2-liter turbodiesel producing 161 horsepower and 295 pound-feet of torque, fitted with a spot-start system to make it a far more frugal option than the 5.0-liter supercharged V8 in the real deal. Although this version won't be coming to US as you see it here, Jaguar tells Autoblog it's always possible it'll produce a similar aesthetic treatment for the North American market - just don't count on such models arriving under diesel motivation. We'll take a closer look at them in Geneva next week, but for now, you can check out the gallery and press release below for an idea of what to expect.