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Jaguar F-Type's next generation could be mid-engined

Jaguar's heritage is built on sports cars powered by a big, front-mounted engine covered by a long hood. The F-Type perfectly fits into this mold, but the company is ready and willing to set tradition aside in order to inject more performance into its next two-door model. Ian Callum, Jaguar's former design director, told Autocar that he had worked with Julian Thomson, his successor, to outline what the next F might look like, and the Chevrolet Corvette's recent transformation seemingly inspired them. His proposal calls for moving the engine from directly in front of the firewall to right behind the cabin. Making the F-Type mid-engined would shift its proportions in a wider, lower, and more aggressive direction. Sound familiar? It will if you've kept up with Jaguar news over the past few years. "We could get quite close [to the C-X75]," Callum said. The jet turbine-powered, James Bond-fighting C-X75 concept released in 2010 was on track for production, but it was canceled at the last minute. Callum's comments confirm there is still a small but vocal group of engineers in Jaguar's research and development department who want to see a mid-engined coupe join the company's portfolio. Whether such a model will appear is up in the air. Callum retired to form his own design firm a few weeks ago, so the F-Type's fate is no longer in his hands. He added that the option of making the second-generation model another front-engined, rear-wheel drive two-door is still on the table. The current F will soldier on for another three years after receiving significant updates for the 2021 model year, so Jaguar will need to decide whether to stay the course or shift to a mid-engined configuration relatively soon. Either way, enthusiasts will be pleased to hear the F-Type will return.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar F-Type SVR graphics package makes it look like the Project 7

If you missed out on buying a Jaguar F-Type Project 7 roadster a few years ago, Jaguar will now offer a way to get the next best thing. It's rolling out a new graphics package for the F-Type SVR that adds a set of stripes and contrasting accents that are very reminiscent of the special Project 7 and the race cars that inspired it. And since the current SVR makes the same power as the Project 7, you won't be missing out on much except the custom bodywork. Across the hood and fenders are similar horizontal stripes that only really differ in how the number "575" is included. This number represents the car's 575 horsepower. The front stripes are joined by more on the sideskirts and mirrors, with those on the sideskirts also getting the 575 designation. The stripes are complemented by a grille surround and wing end caps finished with the same color as the stripes. Jaguar will offer the graphics package in six color combinations. It can be had in white with red stripes, black with gold stripes, grey with blue stripes, red with black stripes, blue with grey stripes, or silver with black stripes. Also, while it will be a no-cost option overseas, it will add a bit to the cost of North American examples. Jaguar didn't say how much the option will be here, though. Related Video: Featured Gallery Jaguar F-Type SVR Graphics Package: Geneva 2018 View 11 Photos Related Gallery 2019 Jaguar F-Type SVR 575 with optional graphics View 13 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Design/Style Motorsports Jaguar Coupe Luxury Performance jaguar f-type svr jaguar project 7