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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar F-Pace runs support at Tour de France

Jaguar is going back to the Tour de France. The British automaker will once again support Team Sky in its latest campaign for cycling's biggest prize by loaning out an F-Pace prototype that will run during the brutal first stage of this year's event. This marks our first genuine look at the production sheetmetal, which is lightly obscured by the Team Sky/Jaguar camouflage. Sporting a black theme, it features blue accents, carbon fiber, rubber, and chain elements reminiscent of a racing bike. Outside of that, it looks a lot like C-X17 Concept that previewed the F-Pace. Like the F-Type that was used by Team Sky in last year's race, the F-Pace will carry the team's director and a driver. They'll be joined this year by a mechanic and the team's physician, while the large trunk will house sports drinks, clothing for the riders, and spare parts for their bikes. "We are delighted to be supporting Team Sky again at such a prestigious sporting event and are excited at the prospect of the F-Pace being seen in action in public for the first time," Kevin Stride, the CUV's line director, said in the attached statement. "The Jaguar F-Pace is a striking balance of performance, style, and practicality. And what better way to showcase the vehicle's attributes than on this crucial first leg of the Tour de France." Scroll down for the full press release from Jaguar. JAGUAR F-PACE PROTOTYPE TO LEAD TEAM SKY AT THE TOUR DE FRANCE #FPACE STRICTLY UNDER EMBARGO UNTIL 00:01 BST WEDNESDAY 1 JULY 2015 ? Jaguar F-PACE breaks cover at the Tour de France as official Team Sky support vehicle ? Prototype version of Jaguar's first performance crossover will be seen in public for the first time with light camouflage ? Team Sky rider Chris Froome stars alongside the Jaguar F-PACE in a short film showing real world testing of the prototype at their training camp ? Jaguar Land Rover Special Vehicle Operations designs cutting edge bike racking solution to optimise quick-release of Team Sky's Pinarello Bolide TT bikes for Stage One Wednesday 1 July 2015: Jaguar will set the pace for Team Sky this Saturday when a prototype version of the highly anticipated Jaguar F-PACE will support the team at the Tour de France Grand Depart in Utrecht. Jaguar's first performance crossover is due to be revealed later in the year and is in its final stages of development.

Jaguar takes evolutionary approach for 2016 XF [w/videos]

One week ahead of its debut at the 2015 New York Auto Show, Jaguar has let loose a slew of images and details on the second-generation 2016 XF Sedan. The release comes alongside a high-profile stunt over London's Canary Wharf. A total of 75 percent of the XF's body is made from aluminum, which trims the big cat's curb weight by 132 pounds on the rear-drive model and 265 pounds on the all-wheel-drive variant. Aside from aiding acceleration, braking and fuel economy, the advanced structure promises an increase in torsional stiffness as well as a 50-50 weight distribution. Beyond that, the new car's dimensions differ only slightly compared to last year's XF. The wheelbase has been stretched by two inches, although the new model is 0.3-inches shorter and 0.1 inches lower. Double wishbones are used in front while an integral-link suspension sits in back with standard traditional dampers and optional adaptive dampers. Jaguar is also promising the Configurable Dynamics system that was pioneered on the F-Type. No surprise here, but an electric power-assisted tiller will be in use, although Jag says it benefits from lessons learned with the XE. Jaguar is mum on its full powertrain lineup, although it does mention that both 340-horsepower and 380-hp versions of Jaguar Land Rover's familiar 3.0-liter, supercharged V6 will be offered, paired with standard eight-speed automatic transmissions (likely the highly regarded ZF autobox). Jaguar's designers, led by design director Ian Callum, didn't rock the boat too much for the new sedan. Clearly inspired by the upcoming XE, the new XF gets a wider, but thinner grille. The headlights are slimmer, but retain a similar shape compared to last year's car, and as is the trend, they're now lined with LED accenting. The S trim, shown above, gets wide, menacing grilles in the front bumper as well as a total lack of chrome trim. The XE influence is most evident on the XF's tail, where the Aston Martin-aping taillights of the first-gen have been ditched, with broader, angled units, complete with an F-Type-inspired LED pattern. As with the current car, a thin chrome strip ties the lights together, while the lower bumper on this sportier model features a gloss black surround for the dual exhausts. Not surprisingly, the XF's profile is pretty classic, with a very long hood and a short deck that terminates in a handsome duckbill spoiler.