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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar Land Rover hands Tata the biggest loss in Indian corporate history

BENGALURU/NEW DELHI — Jaguar Land Rover's owner Tata Motors Ltd stunned markets by posting the biggest-ever quarterly loss in Indian corporate history of about $4 billion on slumping China sales, sending its shares crashing as much as 30 percent. Tata Motors also warned that the Jaguar Land Rover (JLR) unit, which brings in most of its revenue, would swing to an operating loss for the year versus an earlier projection it would break even, given weak sales at the luxury British carmaker. JLR's China retail sales were cut almost in half in the December quarter as overall demand in the world's biggest auto market contracted last year for the first time since the 1990s. The firm has also been buffeted by Brexit woes and weaker business for diesel cars that account for bulk of its sales in Europe. Tata Motors turned in a third-quarter loss of 269.93 billion rupees ($3.8 billion) on Thursday, more than half its current market capitalization of $6.1 billion, mostly due to a massive impairment at JLR. Analysts were expecting a profit. "We are now taking clear and decisive actions in JLR to step up its competitiveness, reduce costs and improve cash flows and make the business fit for the future," Chief Financial Officer PB Balaji told reporters on a conference call on Thursday. JLR has taken steps to address the slide in China sales by changing its strategy to focus on profits for dealers instead of sales and incentivising retail sales over wholesale, he said. "We are encouraged by continued demand for the refreshed Range Rover and Range Rover Sport," JLR Chief Commercial Officer Felix Brautigam said in a statement. "With deliveries of the new Evoque due to start later this quarter, we look forward to building momentum." But analysts expect JLR to struggle to generate profit with China's economy projected to slow further this year after growth eased to its weakest pace in almost three decades in 2018. JLR's overall retail sales in January plunged 11 percent. The dour numbers prompted Tata investors to make a beeline for the exits as markets opened on Friday, with shares of the company skidding to their lowest in nine years at one point. The stock was down about 20 percent by 0720 GMT near 150 rupees, on track for its sharpest drop since 2003. At least four brokerages cut their price target for Tata Motors shares after its quarterly loss. Analysts at Jefferies pegged the stock at 250 rupees, versus an earlier target of 300 rupees, citing weak performance at JLR.

2020 Jaguar I-Pace Suspension Deep Dive | All kinds of weird and wonderful

I’ve driven the Jaguar I-Pace a handful of times, and it always proves to be an enjoyable experience. In case youÂ’re not up to speed, this is JaguarÂ’s dual-motor all-wheel drive all-electric SUV. ItÂ’s quick, it looks cool in a running shoe sort of way, and it delivers a decent 234 miles of range. Sure, it has its faults, particularly when it comes to the infotainment and climate control layout. But the electric JagÂ’s smooth ride comfort and direct steering feel are clear strong points, and its handling stays nicely balanced and displays sharp reflexes as far as IÂ’ve pushed it. That is to say, a strong pace, but nothing that would land me in jail. The suspension plays a big role in all of this, of course. I wanted to see what theyÂ’d done, so I recently put an I-Pace HSE up on jackstands and took a look underneath. Electric powertrain notwithstanding, I found this to be an utterly weird and fascinating machine.    From this vantage it is easy to see the big air spring (yellow arrow). The use of this type of spring medium allows the I-Pace to run at different heights. It mostly runs at standard height, but can also lower the car at highway speeds to lessen aerodynamic drag. ThereÂ’s an even lower mode to ease the loading of passengers and cargo, along with a raised-height off-road mode because, well, this is theoretically an SUV. It looks like it has a double wishbone front suspension, too, with a high-mount upper arm (green). But we canÂ’t be sure until we move in closer.   With the wheel turned, we can see that this is a double wishbone front suspension in the sense that it has a single ball joint (green) at the bottom. ThereÂ’s lots of nice-looking forged and hollow-cast aluminum bits and pieces, too. But it looks odd in some other respects. The lower arm (yellow), for example, seems to have a joint of some kind in it. Meanwhile, near the top, you can see how the tall upright (or hub carrier, if you like) is curved (red) to provide tire and wheel clearance. Use the wheel studs as a reference point and you can imagine how the tire assembly will nestle into that area.   The shock absorber (green) runs up the middle of what is a doughnut-shaped air chamber. A very tall tower of a doughnut, but you get the idea. But you canÂ’t call this a coil-over. Do I hear bag-over? Anyway, a position sensor (yellow) is connected to the upper arm so the height-control system can regulate itself properly.