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ECD Auto Design Jaguar E-Type Electric First Drive: EV restomods have a bright future

KISSIMMEE, Fla. — If youÂ’ve ever dipped a toe into the restomod world before, thereÂ’s a good chance youÂ’ve heard of the Florida-based company ECD. Originally known as East Coast Defender for the companyÂ’s earliest efforts restomodding Land Rover Defenders, itÂ’s now just “ECD Auto Design.” ThatÂ’s because thereÂ’s a whole lot more than just Defenders being cranked out of the workshop these days. And while weÂ’ve already driven its Land Rover offerings in the Defender and Range Rover Classic, today itÂ’s time to take the companyÂ’s latest creation for a spin: the ECD Jaguar E-Type. ECD announced its foray into the E-Type world about a year and a half ago, and by the time we showed up, itÂ’d already produced seven restored and/or heavily modified E-Types. Before we get too far into first impressions, though, some history. The E-Type, formally known as the XK-E here in the states, was produced between 1961 and 1974. It was a bombshell of a sports car when new, touting impressive performance for a solid price from both its inline-six and V12 engines. Jaguar went through three main iterations of the XK-E before wrapping up sales here: Series I, Series II and Series III. And while ECD has restored a Series I, itÂ’s focusing on the more widely available (and more affordable) Series II cars for this project. The E-Type was available as a coupe or convertible, and while ECD is allowing you to stick with either of the original powertrains for restoration builds, itÂ’s also offering some rather tempting swaps. If thereÂ’s something you should know about ECD, itÂ’s that this company loves a good American V8. YouÂ’ll find an LS- or LT-based General Motors V8 in most of its Defender builds, and thatÂ’s exactly what ECD is offering in the E-Type, too. GMÂ’s 450-horsepower LT1 can be plopped under the long hood of the E-Type should you want to turn it into a tire-destroying muscle machine. On the other end of the spectrum is an electric conversion option, which is the E-Type variant we got to drive. Before you scream “sacrilege!” we wonÂ’t bury the lede on this one: An all-electric E-Type is actually a hoot to drive. Admittedly, what makes it fun to drive is also what makes other modern-day sports cars fun to drive. ItÂ’s lightweight at just 2,940 pounds (thatÂ’s 60 pounds less than the V8-powered version), features a 51/49 weight balance, has a 305-horsepower motor doling out power solely to the rear wheels Â… and you can take the roof off!

Jaguar hints at what might become of XK after F-Type's arrival

Jaguar may move the company's XK further upmarket following the introduction of its forthcoming F-Type. The newcomer to the range easily shoulders the burden of carrying the Jaguar sportscar mantle, freeing up the XK to evolve in another direction. While speaking with Autocar, Jaguar Design Director Ian Callum said there's an opportunity to grow the grand tourer both in size and luxury.
Whether that means the vehicle will retain its two-plus-two seating configuration or swell to offer buyers even more space remains to be seen. Either way, the future will likely see the XK soften its claws moving forward. And that's no bad thing. Jaguar has a long history of building luxurious grand tourers more content to soak up miles of highway than bounce from apex to apex.
What else is in store for the brand? Callum seems to have kept his cards close to his chest, refusing to acknowledge ongoing rumors of a Jaguar crossover beyond saying the brand "had to take notice" of the popularity of the luxury SUV market.

Jaguar's next turnaround plan outlines a major shift to upmarket luxury

Jaguar wants to reinvent itself again, this time as a purveyor of EVs that competes in the luxury space dominated by Bentley. It outlined a turnaround plan written to help it move upmarket while launching a new range of models. Company boss Thierry Bollore, a French industry veteran who briefly ran Renault in the late 2010s, told British magazine Auto Express he wants Jaguar to represent what he described as "modern luxury." He added his vision of modern luxury is "extremely reductive" in terms of refinement, modernity, engineering, and technologies. Jaguar said it will go EV-only, yet it scrapped the next-generation XJ at the 11th hour in 2021 because the sedan didn't fit its image of a re-imagined brand. Making Jaguar synonymous with "modern luxury" requires starting from scratch. "The situation at Jaguar was really a concern from outside," said Bollore after revealing Renault looked at purchasing Jaguar-Land Rover in the late 2010s, "and more than a concern from inside, because the brand has been damaged to a certain extent." That's why the turnaround plan calls for a blank slate to rebuild Jaguar on. Design work for an entirely new range of Jaguar models has been completed, the executive affirmed, and Auto Express speculates the portfolio will initially consist of three models: a two-door sports car (likely a follow-up to the F-Type) and a pair of crossovers. Note that there's no sedan on the horizon. These three cars will ride on the same modular architecture, though it's too early to tell if it will be developed in-house or shared with another carmaker. They'll wear a new design language that was forged by holding an internal contest three teams participated in. Competing with Bentley, among other carmakers, will require convincing customers to pay six-digit sums. "Luxury starts not far from GBP100,000," said Bollore, a figure which represents about $140,000 at the current conversion rate. As of writing, none of Jaguar's models start above $100,000, though some cross that threshold once options are piled on. Its cheapest model, the E-Pace, starts at $39,950. Its most expensive is the electric I-Pace at $69,850. No one would pay $140,000 for an E-Pace, even if it's electric and brimming with tech, so Jaguar's upcoming models will all be relatively large. That doesn't mean Bollore will put a leaping cat emblem on a Land Rover Range Rover and call it a good job well done. He wants to ensure the two sister brands coexist without overlapping.