2004 Jaguar Xj8 on 2040-cars

Auto blog

Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

2018 Jaguar F-Pace S is a fun but thirsty travel companion

I love road trips. I've moved across the country twice, spending weeks living out of my car, eating granola bars and sucking down energy drinks like it was finals week all over again. I get a huge kick out of calculating fuel economy, stretching out tanks of gas or diesel until the low-fuel light begins to sear itself into my retinas. I try to take each and every one of our long-term vehicles on some such trip. Not long after our 2017 Jaguar F-Pace S arrives, my wife and I decided to see some family in Asheville, North Carolina, roughly 10 hours and 700 miles from our home in suburban Detroit. Now, I knew from the outset this was going to be a far different experience than our previous long-termer, a 2017 Jaguar XE diesel. I managed to eek out nearly 700 miles per tank, averaging 42 mpg over 2,000 miles with that car. But the 380-horsepower supercharged V6 in the F-Pace is rated at 18 city/23 highway with a combined rating of just 20 mpg. Not good, and — unlike the XE — I didn't think I could do much better without greatly altering my admittedly aggressive driving habits. Still, I wanted to take our blue bomber to the Blue Ridge Parkway, so onward I went. There were a few other things I was worried about over what was sure to be another 2,000-mile trip. The F-Pace's suspension was a bit stiff thanks to the sporty S trim. The 20-inch wheels don't help matters, though things could be worse (some people on staff wanted to get 22s). At least they look good. Still, the seats are comfortable and the radio is top-notch. LCD Soundsystem's latest album had just come out, so I put it on repeat and headed south. The first part of the trip was going to be both the most boring and the most economical. The roads in Michigan and Ohio are flat and straight. It isn't until you hit Kentucky and head into the Appalachian Mountains that things get interesting. Just set the radar cruise control and barrel down Interstate 75 with as much urgency as you dare. I forgot my Valentine One at home. The ride was firm but not as bad as I imagined it might be, at least once we got off of Michigan's pockmarked pavement. The F-Pace tracked straight and true, but I became acutely aware that the steering wheel itself was out of alignment, leaning just slightly to the left. Fuel economy was fine, but I was just meeting the EPA estimate, not beating it like I usually manage to do.

Jaguar Land Rover output at two UK plants hit by chip shortage

LONDON — Output at two of Jaguar Land Rover's (JLR) British car factories will be temporarily halted from Monday, due to COVID-19 supply chain disruption, including a lack of semi-conductors, the firm said on Thursday. "We have adjusted production schedules for certain vehicles which means that our Castle Bromwich and Halewood manufacturing plants will be operating a limited period of non-production from Monday 26th April," the Tata Motors-owned company said. The COVID-19 pandemic has driven up demand for semiconductor chips for use in electronics like computers, as people worked from home, and suppliers are struggling to adjust, hitting output at many automakers. Trade flows have also been affected. On Wednesday, carmaker Stellantis said it would replace digital speedometers with more old-fashioned analogue ones in one of its Peugeot models, as the fallout continues. Renault's finance chief said on Thursday that car production fell by tens of thousands of vehicles in the first quarter as a result of the shortage. Output at JLR's third British car factory in Solihull, central England, will continue, the company said. "We are working closely with affected suppliers to resolve the issues and minimize the impact on customer orders wherever possible."