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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Jaguar deletes decade's worth of Instagram posts, fuels speculation

Jaguar has made the enigmatic decision of deleting about a decade's worth of posts from its official Instagram account. The company then fueled speculation by posting three close-up images that show the XJR-9 (pictured), a prototype that won the 24 Hours of Le Mans in 1988. The three posts are captioned "flash back," "genesis" and "prologue," respectively. The first shows part of the cover fitted over the XJR-9's passenger-side rear wheel arch, the second shows the top part of the rear end, and the third shows a center-locking wheel. What's odd is that there is no big anniversary linked to the car: the XJR-9 won its last race during the 1989 season and it stopped racing shortly after. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. And, even if there was a major anniversary for the firm to celebrate, what's the point of deleting hundreds of posts? We know that Jaguar hopes to become an electric-only brand by 2030, so it's not unreasonable to assume that it might want a fresh start, but that's three years away. And, why mark the beginning of what's marketed as new era with photos of a car that was powered by a mid-mounted 7.0-liter V12? While this is pure speculation, we have two possible answers. First, a limited-edition version of an existing car inspired by the XJR-9 could be around the corner. The 2022 edition of the 24 Hours of Le Mans starts on June 11, so we could see it there. Alternatively, the Goodwood Festival of Speed will open its doors on June 23 and run until June 26; that's another plausible venue for the hypothetical unveiling. Second, the brand could be preparing to announce a return to endurance racing after a long hiatus. Porsche, BMW, Lamborghini and Cadillac are among the companies that will race in the upcoming LMDh category, which includes the 24 Hours of Le Mans. Jaguar ended Porsche's winning streak in 1988; is posting photos of the XJR-9 on Instagram a way to announce it's digging up the hatchet? Keep in mind that none of this is official. All we know for sure at this point is that the brand's SV division will reveal a new car on June 1, 2022. It posted a preview image on its Instagram account, which is separate from the main Jaguar account and whose posts are still up. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Jaguar C-Type Continuation available for 8 lucky people

Jaguar F-Type Coupe patent images exposed, 4-cyl coming?

Last year, Jaguar told us that "if you get a convertible right, it's easy to do a coupe" in reference to a coupe version of the Jaguar F-Type, and now we might be seeing our first unofficial look at a hardtop version of the convertible. The German publication Auto Motor und Sport has dug up what it is reporting to be patent images filed by Jaguar showing the lines of the new coupe.
If these are actually patent drawings, they have definitely been enhanced with color and shadowing compared to what we usually see from OEM patent filings. We wouldn't be surprised if they are just altered images of Jaguar's C-X16 Concept, but either way, it's going to be a sharp car. On top of the new coupe, the article also says that the F-Type could be getting the same 240-horsepower turbocharged four-cylinder engine that is currently used in the Jaguar XF, as well as the Land Rover LR2 and Range Rover Evoque.