1998 Jaguar Xj8 Vanden Plas In Excellent Condition Inside And Out No Reserve on 2040-cars

Auto blog

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

2024 Jaguar F-Pace makes more style standard equipment

Jaguar has overhauled its F-Pace offer for global markets, moving the rest of the world to the 2024 model year before the end of 2022. For countries that get the F-Pace P400e PHEV, the good news is the lithium-ion battery's been given an extra cell module to increase capacity to 19.2 kWh. That takes pure electric range from 33 miles to 40 miles on the WLTP cycle. Jaguar says this trim accounts for more than 10% of F-Pace sales globally, a healthy tally considering North America accounts for perhaps a third of global sales and Jaguar doesn't offer its flagship PHEV here yet. In countries that favor electrified vehicles like the Netherlands, Jaguar says uptake can reach 98%. The rest of the F-Pace range has been reworked so that every model gets the R-Dynamic trim package, eliminating the base F-Pace and F-Pace S. In full-featured markets, the trim step from bottom to top goes, R-Dynamic S on 19-inch wheels, R-Dynamic SE on 20-inch wheels, R-Dynamic HSE on 21-inch wheels, 400 SPORT and SVR both on 22-inch wheels, plus a choice of six engines. If this change is applied to our market, we'll be left with the F-Pace R-Dynamic S and F-Pace SVR, and two engines. New standard equipment means better spec for some versions, a TFT digital gauge cluster and the Pivi Pro infotainment system part of the purchase price. The infotainment comes with wireless Android Auto and Apple CarPlay, what3words navigation and Alexa integration. The R-Dynamic SE comes with wireless charging, the R-Dynamic HSE now comes with an Ebony Suedecloth headliner standard. If opting for the Black Pack on models that don't come with it, more external bits are drenched in the dark gloss: grille and grille surround, side mirror caps, fender vents, window surrounds, rear valance and rear badges. Detail changes include wheel center caps going monochrome black and silver instead of red and silver, and the R-Dynamic badge going monochrome black and gray instead of red and green. The 2024 F-Pace can be ordered now outside of North America. Jaguar should let us know soon what goodness we'll be getting. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Jaguar F-Pace SVR Design Walk-Around | Autoblog Short Cuts

Jaguar wants to become the British electric company

Jaguar has been telegraphing its electric future for years, and this week we're beginning to see it come to fruition. The company's Formula E race team officially launched September 8 with sponsorship, livery, and an interesting name for its racecar, the I-Type 1. It marks Jaguar's return to factory-supported racing and serves as a model for the company's future strategy. "The Formula E championship will enable us to engineer and test our advanced technologies under extreme performance conditions," Nick Rogers, executive director of product engineering at Jaguar Land Rover, said in a statement. "We will apply this vital knowledge as part of our real-world development." Formula E competition starts October 9 as the all-electric racing series begins its third season. Panasonic signed on as the title sponsor of the team. Formula E is a natural move for Jag and allows the British company to remain true to its racing heritage while still looking toward. The company claims seven Le Mans titles, which is the fourth-most in history, even though it hasn't won one since 1990. That's a great lineage, but Jaguar knows it's getting dusty. Launching a Formula E effort allows it to compete in a form of motorsports that should prove relevant to road-car technology. Jag is drawing on Williams Advanced Engineering (you might have heard of its F1 team) for the electric powertrain. Williams also helped with the development of Jaguar's C-X75 plug-in concept car. Meanwhile, we also captured an F-Pace crossover silently testing this week in the Alps. Though it looks like a normal F-Pace, spy shooters report it was producing no engine noise, leading (or perhaps leaping) to the conclusion it's the rumored electric SUV Jaguar is working on. Likely, this prototype has a diesel engine as a range extender. View 11 Photos Though the camouflaged F-Pace is great fodder for speculation, Jag's electric efforts are not a secret. Jaguar and Land Rover showed off three electric-vehicle demonstrators last year and the company is exploring everything from mild hybrids to full electric powertrains. JLR has filed paperwork to secure trademarks for I-Pace and E-Pace. "JLR is definitely rushing headfirst into electrification," said Ed Kim, vice president of industry analysis for research firm AutoPacific.