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Jaguar F-Type greets US, shows off range of personalization

While the debut of the XFR-S is likely fresh on everyone's minds and browser windows, the other big story of late at Jaguar is the F-Type coupe and convertible. Originally unveiled in Paris, the LA show was the first opportunity that the sub-XK performance machine will be seen Stateside. However, it was not just the same news that we first heard in Paris, as Jaguar used LA to showcase its newly available "Black" design pack.
This styling package includes gloss black finishes for the grill surround, side vents, a flat-bottomed sport steering wheel, gloss black interior touches, and instrument panel rings. This package is available with Ultimate Black, Polaris White, Italian Racing Red, Rhodium Silver, Grey and Firesand (seen above) body colors.
The Black pack can be had on either the 3.0-liter supercharged V6 model, or the 5.0-liter supercharged V8 version. Specific additional "Black" tweaks are available based on which derivative you select. Specifically, a gloss-black rear valence is a V6-only modification.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar readying a pop-top F-Type Coupe? [w/poll]

Typically convertibles are spun off of coupes, but sometimes it goes the other way. Like the Porsche Cayman that was based on the Boxster, the Lotus Exige spun off of the Elise, and the Jaguar F-Type, which arrived as a roadster before the coupe debuted. But if the latest reports are to be believed, Jaguar could be planning something in between.
According to Auto Express (which has, mind you, been known to stretch the rumors out some), Jaguar is toying with the idea of offering a partial convertible version of the F-Type - something Porsche would call a Targa (and which we would too if Stuttgart weren't so litigiously protective of the name). The additional roof configuration would give the F-Type three body-styles, giving its customers more choices.
It wouldn't be the only sports car to offer three roof options: There's the Porsche 911, of course. Ferrari once offered GTB, GTS and Spider versions of the 348 and 355. The Chevy Corvette has been offered in all three forms, as was the Pontiac Solstice many moons ago. But that kind of variety in roof configurations has become scarce. Jaguar's decision reportedly depends on whether it can make the business case or not. Do you think there'd be enough demand for a lift-roof F-Type?