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Freelander name making jump from old Land Rover model to new EV brand

The Jaguar Land Rover House of Brands is about to grow by one. JLR signed a Letter of Intent to license a new brand called Freelander to its Chinese joint-venture partner of 12 years, Chery. For those who missed it, Land Rover sold a compact four-wheel-drive model called the Freelander or LR2, depending on market and generation, from 1997 to 2015. The Freelander didn't get the best press, but that didn't stop it from being popular because, before the Evoque, it was the least expensive way to get into something bearing the green oval. The moniker's rebirth will also apply to "mainstream" products, this time pure-electric vehicles outside of JLR's or Chery's current lineups. What's more, the Freelander range won't be limited to China, although JLR wouldn't say how long it would be before international markets could expect Freelander arrival.  They new cars will be designed by teams from both automakers and sit on Chery's E0X battery-electric architecture. Car News China reports that the E0X can support an 800-volt architecture, Level 3 autonomous driving, and air suspension setups. The platform also plays nice with range-extended EVs, a powertrain type enjoying the same upswing in popularity over there as in other markets. Autocar writes that extended-range EV sales from January 2023 to September 2023 rose 157% over the same span in 2022. Chery's Luxeed R7, above, sits on E0X bones. The Luxeed R7 EV comes in single- and dual-motor variants from 288 horsepower to 489 hp, and offers a maximum range of 531 miles on the Chinese cycle. Previous to this new announcement, Chery said it would also share its M3X platform with the Chery Jaguar Land Rover collaboration, the vehicle structure said to have been developed with Magna International. The M3X is suited to internal combustion and PHEV powertrains. JLR's press release specifies that for now, Freelander will be "an advanced portfolio of electric vehicles," so it's possible future Freelanders will expand powertrain options once the electric lineup gains momentum, or the M3X might be applied to a different set of products.

Take a trip down Jaguar's memory lane with Xcar

For decades, Jaguar has been a company of two minds. On one hand, there are its luxurious, British saloon cars. They might be quick, even sporty, but when it comes down to it, they usually put a focus on comfort and accommodations above all. On the other hand, Jag has its sports cars to really get its buyers' blood pumping. Think about it: the XJ might look pretty sweet, but you know deep down that you would rather take the F-Type for a spirited drive, reveling in its snorty exhaust note. In its latest video, Xcar Films takes us on a very enjoyable history lesson covering some of the Brit brand's most exciting models ever.
Xcar hits all of the highlights, starting with the often-overlooked C-Type from early '50s with its somewhat bulbous shape. Things then progress to the drop-dead gorgeous D-Type. The one in this video is actually the first ever made and therefore worth a fortune. Because of that, the host isn't really able to get too aggressive, but it's fantastic to get an idea of what it's like to experience being behind the wheel of this icon. Finally, it ends with a Series 1 E-Type. This was when the classic model was still something of a sports car; instead of the grand tourer that the E-Type became in its later days.
All three of these cars are legends in their own right, and maybe one day the F-Type could be too. Scroll down for a history lesson on some of Jaguar's best sports cars.

Junkyard Gem: 1984 Jaguar XJ-S with Chevrolet V8 swap

If you wanted to do some conspicuous consumption during the 1980s, you couldn't do much better than the Series II Jaguar XJ-S. A big, decadent-looking coupe with a smooth V12 engine under its vast bonnet, a new XJ-S would have been just the thing to celebrate a fresh round of S&L looting or a Stinger missile deal with Adnan Khashoggi in 1984. The XJ-S cost plenty to keep running, though; when the third or fourth owner got tired of huge repair bills for V12 problems, a small-block Chevy V8 engine often got swapped in. Today's Junkyard Gem in Denver is such a Jag, with an early-1990s Chevy 350 residing in the engine compartment. While the good old Chevy 350 didn't purr quite as silently as the nicely balanced 5.3-liter V12, it got the job done. Some junkyard shopper had already grabbed the heads off this engine before I got to it. The block casting number indicates that the engine began life in a 1987-1995 car or truck. The small-block Chevy is a common swap for Jaguar XJs, going back to the 1960s.  The cylinder-head buyer tossed the heavy intake manifold on the roof, which would be a junkyard no-no on a nice car. This car's body isn't so nice, though. It appears that some sort of aftermarket hood scoop once lived atop these layers of body filler and pop rivets. The interior looks decent enough, though the varnish on the dashboard wood shows signs of excessive Colorado sun exposure. The MSRP on this car began at $34,700, or about $87,300 in 2020 dollars. You could get a new Cadillac Eldorado Biarritz coupe that year for just $23,737, though the real competition for the XJ-S was more likely to be a Mercedes-Benz S-Class or BMW 6 Series with two doors. The 1984 BMW 633CSi went for $39,120, while the Mercedes-Benz 500SEC cost a staggering $56,800 that year. How the mighty have fallen! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. You can't buy the race car, but you can buy V12 power wrapped in soft leather and paneled in rare wood. Featured Gallery Junked 1984 Jaguar XJ-S View 22 Photos Auto News Jaguar Automotive History Coupe Junkyard Gems