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Jaguar is ready for the future, and its cars look the part thanks to Ian Callum

There are few living legends in the car business. Jaguar design director Ian Callum is one of them. The longtime stylist announced Tuesday he's stepping down after a decorated career that's seen the resurgence of Jaguar and its again superlative design. Callum, who turns 65 in July, has overseen Jaguar design for 20 years and shepherded it from an era of mediocrity and uncertainty to success with its current lineup of eye-catching products. The brand's 1990s and 2000s cars, led by the haggard X-Type, were too-often forgettable. But in the last decade, Callum has completely flipped the script, returning Jaguar to its sports-car roots with the F-Type while embracing the new period of electric vehicles and crossovers. "Yesterday I told my team I was leaving as Design Director for Jaguar after 20 years. I've done what I set out to do. Time for a new adventure. I pass the baton onto my good friend and great designer Julian Thomson...." Callum tweeted Tuesday. Thompson, a 19-year veteran of Jaguar takes the reins from Callum, who is staying on as a consultant. The move takes effect July 1. As Callum notes, it's not a retirement, though he didn't elaborate. "Given the strength of both our products and the design team I feel that now is the right time to move on, both personally and professionally, and explore other design projects," he said in a statement. The Scottish-born designer studied at the Royal College of Art and was steeped in the tradition of Jaguar and British cars. He had every reason to resist change. He didn't, instead evolving his dream job into an instrument of evolution, and today Jaguar has the most well-rounded portfolio in its history. With EVs like the I-Pace the brand has an elegant and efficient car capable of taking down Tesla, while the F-Pace and E-Pace crossovers are bringing Jaguar to a new kind of customer. "In my view, the World Car Design of the Year winning F-Type, F-Pace and I-Pace – true game changers – are perhaps his greatest achievements. I believe they will be future icons," Jaguar Land Rover chief executive Ralf Speth said in a statement. Through it all, Callum never lost focus on Jaguar's sense of purpose. Along with Aston Martin, McLaren and Rolls-Royce, Jaguar holds a place in Britain's car culture and broader identity. He recognized when Jaguar rolled out a sports car openly tapped as the successor to the E-type – and then called it the F-Type – it carried the weight of history on its aluminum chassis.

ECD Auto Design Jaguar E-Type Electric First Drive: EV restomods have a bright future

KISSIMMEE, Fla. — If youÂ’ve ever dipped a toe into the restomod world before, thereÂ’s a good chance youÂ’ve heard of the Florida-based company ECD. Originally known as East Coast Defender for the companyÂ’s earliest efforts restomodding Land Rover Defenders, itÂ’s now just “ECD Auto Design.” ThatÂ’s because thereÂ’s a whole lot more than just Defenders being cranked out of the workshop these days. And while weÂ’ve already driven its Land Rover offerings in the Defender and Range Rover Classic, today itÂ’s time to take the companyÂ’s latest creation for a spin: the ECD Jaguar E-Type. ECD announced its foray into the E-Type world about a year and a half ago, and by the time we showed up, itÂ’d already produced seven restored and/or heavily modified E-Types. Before we get too far into first impressions, though, some history. The E-Type, formally known as the XK-E here in the states, was produced between 1961 and 1974. It was a bombshell of a sports car when new, touting impressive performance for a solid price from both its inline-six and V12 engines. Jaguar went through three main iterations of the XK-E before wrapping up sales here: Series I, Series II and Series III. And while ECD has restored a Series I, itÂ’s focusing on the more widely available (and more affordable) Series II cars for this project. The E-Type was available as a coupe or convertible, and while ECD is allowing you to stick with either of the original powertrains for restoration builds, itÂ’s also offering some rather tempting swaps. If thereÂ’s something you should know about ECD, itÂ’s that this company loves a good American V8. YouÂ’ll find an LS- or LT-based General Motors V8 in most of its Defender builds, and thatÂ’s exactly what ECD is offering in the E-Type, too. GMÂ’s 450-horsepower LT1 can be plopped under the long hood of the E-Type should you want to turn it into a tire-destroying muscle machine. On the other end of the spectrum is an electric conversion option, which is the E-Type variant we got to drive. Before you scream “sacrilege!” we wonÂ’t bury the lede on this one: An all-electric E-Type is actually a hoot to drive. Admittedly, what makes it fun to drive is also what makes other modern-day sports cars fun to drive. ItÂ’s lightweight at just 2,940 pounds (thatÂ’s 60 pounds less than the V8-powered version), features a 51/49 weight balance, has a 305-horsepower motor doling out power solely to the rear wheels Â… and you can take the roof off!

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.