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Jaguar I-Pace electric crossover sales are taking off

Earlier this month, it was reported that Jaguar Land Rover is due for a turnaround plan to cut costs and improve cash flow. The owner of JLR, Tata Motors, is scheduling a 18-month plan called "Project Change," worth $3.2 billion. But it seems a step in the right direction has already been taken with the introduction of Jaguar's electric I-Pace: InsideEVs is reporting that Jaguar sold 1,200 I-Pace models in October, which represents strong growth for the brand and the new model. 8.7 percent of Jaguar's total October sales consisted of the I-Pace, meaning that the total October sales volume of 13,764 units was largely boosted by the new electric crossover. Total sales were up 11.6 percent, and it was overall the best October ever for JLR. Some 2,500 I-Pace crossovers have been sold so far. The October sales figure is a noticeable rise from September's 710 cars, which itself is a strong pickup from just 140 cars sold in August. These are signs of both production and sales perking up, and it wouldn't be surprising to see monthly I-Pace sales hit 2,000 units sometime soon. It helps that the I-Pace is priced competitively with Tesla Models S and X, starting at $70,495 including destination charge, with Jaguar-like performance and looks. Last month, we reported of Jaguar possibly going electric-only in the next decade, with a portfolio consisting of an electric XJ, a full-sized EV crossover and an electric sports car in addition to the I-Pace. Brexit uncertainty and China-market woes mean Jaguar is on unstable ground, but as its owner is about to run an even tighter ship, and it first full-electric model is visibly picking up the pace, the coming decade could turn out to be a positive for Jaguar. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: InsideEVs Green Jaguar Crossover Electric Luxury jaguar i-pace i-pace

Ex-Jaguar design boss Ian Callum starts his own design firm

A month ago, Ian Callum stepped down from his position as Jaguar's director of design. In a 20-year career with the English sports car maker, Callum's pen has traced the lines of everything from the original XK, the XJ, the F-Type, I-Pace, and more. Before that, he made use of employ at Aston Martin by contributing to the original DB7, the DB9, the previous Vantage, and the first Vanquish. After a career in service to OEMs that's been brilliant enough to earn him a CBE, for Commander of the Most Excellent Order of the British Empire, Callum has stepped up to take the reins at his eponymous design firm, called "Callum." Established with four fellow ex-Jaguar executives, Callum will design and engineer bespoke and limited-edition creations in the worlds of art, audio, automotive, fashion, lifestyle, and motorsports. The other trio of founding members are program director David Fairborn, engineering director Adam Donfrancesco, and commercial director Tom Bird. Fairbarn was the head of bespoke and special commissions at Jaguar Land Rover, where he helped bring the Lightweight E-Type to life. Donfrancesco left his role as engineering manager for JLR 's bespoke and special commissions; before that, he developed road and race cars like the Aston Martin GT8 and GT12. Bird, after stints at PWC and Barclays, had been commercial manager at JLR, where he shepherded the C-X75 concept into the James Bond movie Spectre. Callum said of the venture, "I wanted to get back to the essence of creativity; the challenge of producing something wonderful and personal. To design the alternative has always been my mantra, but always the beautiful alternative and something to enjoy." The man's still contracted to Jaguar as a brand ambassador, but at 64 years old, he feels "I've got maybe 15 years of design aptitude left, and I want to make the most of it." With 18 employees and based in a 20,000-square-foot facility in Warwick, the firm is ready right now with the engineering and manufacturing machinery to create products in-house. Even with the company's wide remit, we expect to see Callum take a stand in the automotive space. He admitted that he'd "like to take some of the cars I've designed and maybe redo them a little bit," but the team will always consider the entire vehicle, looking to upgrade dynamics and handling, too. We're told the first project will be announced soon.

2018 Jaguar XF Sportbrake Quick Spin Review | Special XF no more

The 2018 Jaguar XF Sportbrake is a wagon, and as such, one must praise its existence. We need more of them. It looks sensational in all its long-roofed glory, especially in Firenze Red and the gloss black exterior trim package — yowza. Plus, its cargo area is deep, wide and generally voluminous. It would be nice if Jaguar included a roll-up net partition for dogs or to prevent high-mounted cargo from flying forward (as Audi does in the Allroad), but nevertheless, the XF Sportbrake should be more functional than many crossover SUVs. It should certainly be more enjoyable to drive, as the XF delivers with Jag's usual steering excellence and body control. While other midsize luxury sedans have drifted away from the sporting realm (cough, BMW 5 Series), the XF maintains its engagement with the driver. As we discovered when driven back-to-back with the Volvo V90, it's one of the sportiest of sport wagons. It's definitely the sportiest of Sportbrakes. However, it's the "XF" bit that disappoints. The original XF was really something when it debuted, featuring seductively sleek styling in a segment of serious German sedans. The distinctive cabin put on a show with rotating air vents and a rotary shifter that rose into your hand upon pressing the start button. The fact that the XF was different inside and outside from its fellow Jaguars also differed from the Russian nesting doll design approach of its competitors. The original wasn't without flaws, but it was special. This 2018 XF just isn't. The cabin is the biggest problem, as it looks identical to those of the cheaper XE and F-Pace SUV, and is pretty unremarkable and, well, dull to behold. Even the "show" elements that have survived seem vestigial now, as only the outer air vents rotate and the shifter no longer rises into your hand since the starter has migrated elsewhere. More concerning, though, is that the materials are just not up to the segment standards, and certainly not in keeping with a test car that has a sticker of $84,815. For instance, the old XF could be fitted with soft leather covering the doors and the broad, downward sloping dash. The new one has coarsely grained pleather. Then there's the matter of functionality. The rotary shifter in the original XF was certainly part of the "show" but it also freed up significant space on the center console for three cupholders/bins. The new one resides in an expanse of wood trim the size of a shift boot, leaving no room for that third cupholder/bin.