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Nearly 200 units of the Jaguar I-Pace recalled again due to fire risk

Jaguar has issued a safety recall that applies to nearly 200 units of the electric I-Pace. The crossovers included in the campaign can catch fire due to a battery-related problem, and they should have already been fixed but ended up not receiving the required software update. Assigned recall number 23V-709 by the National Highway Traffic Safety Administration (NHTSA), the recall includes 199 examples of the 2019 to 2023 I-Pace built between February 15, 2018, and February 7, 2023. These vehicles were also part of recall number 23V-369 issued in March 2023. Jaguar has since received one new report of a car in the United States catching fire; the incident happened on September 8, 2023. When it issued the original recall, it cited eight reports of an I-Pace catching fire on our shores between June 2019 and May 2023. Jaguar explains the recalled cars are at risk of a "thermal overload," which can manifest itself as "smoke or fire" that "may occur underneath the vehicle, where the high-voltage traction battery is located." The company hasn't detailed the root of the problem, but it previously noted that the updated software monitors the battery pack's status, detects when it's at risk of a thermal overload, and warns the driver accordingly. It also limits the battery's charging capacity to 75% if it identifies a problem and instructs the driver to visit a dealer as soon as possible. The issue is that some dealers "used a non-approved service diagnostic tool" that didn't upload the updated software to the car, hence why the 199 vehicles included in campaign 23V-709 are being recalled a second time. Jaguar's fix remains the same: It's asking owners to take their I-Pace to the nearest authorized dealership so that a technician can update the Battery Energy Control Module (BECM) software. Owners who have already paid to get the problem fixed will be able to claim a refund from the British brand. And, they're being asked to park their car away from structures, such as a garage or a house, and charge outside for 30 days after the software update has been completed. Jaguar will begin notifying owners of affected cars by mail on December 15, 2023.

Ferrari exec to lead Jaguar North America

Jaguar has announced that Jeff Curry will be serving as the brand's new North American vice president, effective August 13. The move is a coup for Jag, which lured Curry away from his previous posting as VP of marketing for Ferrari North America, and is further evidence of just how strong Jaguar's comeback has gotten.
Curry has spent over 20 years in the auto industry, and has worked with Audi, SiriusXM and Land Rover, where he made his start in the industry. His primary responsibilities with Jaguar will cover marketing communications, customer relationship management, and product planning.
Jaguar Land Rover's North American president, Andy Goss, heaped praise on the brand's newest addition saying, "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."

Jaguar XE to start at $35,895, XF at $52,895

Jaguar has announced pricing for two of its most anticipated models, the new, entry-level XE sedan and the second-generation XF. The British marque also released price changes across its range and unveiled a new customer service pack called EliteCare. As you can see from the headline, the new XE starts at $35,895. That'll score you the base model, the so-called 25t, and its 2.0-liter, turbocharged four-cylinder engine. That puts the baby Jag right in the meat of a very competitive segment. It'll be undercut by the Cadillac ATS, BMW 320i, and Acura TLX, but it's a good bit more affordable than the Mercedes-Benz C-Class, Infiniti Q50, or Lexus IS. If you like your fuel extra smelly and your torque to be offered by the bucket-full, be prepared to shell out $37,395. The 340-horsepower, 3.0-liter, supercharged-V6-powered XE 35t will require at least $42,695. The XE's big brother, meanwhile, is subject to a significant price drop. The new base model, the 340-horsepower 35t, rings up at just $52,895, or over $5,200 less than the entry level V6-powered 2015 XF. Once again, Jag has parked itself in the middle of a popular segment, although unlike the XE, the vehicles that undercut the XF – the Infiniti Q70 and Acura RLX – are old or not particularly popular among consumers. That's good news for JLR, since the new sedan easily undercuts the BMW 5 Series and Audi A6, while sneaking in just below the likes of the Mercedes E-Class or Cadillac CTS. And if you're in mourning for the 2.0-liter, turbocharged XF, don't be – the new 35t is only $2,000 more expensive, is lighter, and has 100 more horsepower. Finally, we have Jaguar's new EliteCare program. Essentially, should you purchase anything from model year 2016 and beyond, your car will be subject to a limited warranty, free scheduled service, and 24/7 roadside assistance for five years or the first 60,000 miles of ownership. Owners will also have access to Jaguar's InControl Remote and Protect services for the first 60 months. According to the Brits, the warranty is the best in the class, while the free maintenance lasts longer than the competition. Read on for the full press release from Jaguar, which includes details and other small pricing tweaks for the company's range.