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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar F-Type Checkered Flag edition marks 70 years of sports cars

Jaguar's first sports car, the XK 120, debuted in 1948, right in the midst of Britain's postwar recovery efforts. Since then, the company has had decades of success building everything from lightweight roadsters to record-setting supercars. Currently, the automaker's performance lineup is led by the Jaguar F-Type coupe and roadster. To celebrate 70 years of building performance cars, Jaguar is releasing a new special edition, the F-Type Checkered Flag. Most of the upgrades are visual and are available on both coupe and convertible models. In addition to badges and logos on the rear bumper, headrests, kick plates and steering wheel, the cars will be fitted with brushed aluminum trim and black leather. The steering wheel will have a red center marker at its top. There are additional red and white accents throughout the rest of the car. The F-Type Checkered Flag will be available in three colors: Caldera Red, Fuji White or Carpathian Grey, all with a contrasting black roof. Jaguar F-Type Checkered Flag View 18 Photos Somewhat surprisingly, the Checkered Flag upgrades will only be applied to four- and six-cylinder models paired with the eight-speed automatic. Turbocharged four-cylinder cars make 296 horsepower, while the supercharged V6 models make either 340 or 380 horsepower. The 380 horsepower model can be equipped with all-wheel drive. The F-Type R Dynamic package (not the same as the V8-powered F-Type R) packs revised dampers for a smoother ride. Other general changes for the 2020 model year include revised dampers on the F-Type R coupe and convertible. The F-Type R gets the SVR's rear upper ball joint, rear knuckle and rear control arm. A rear camera and parking sensors are standard across the board. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Jaguar Jaguar Convertible Coupe Luxury Performance

Are you the soon-to-be-revealed Jaguar CUV concept?

Following the teaser of the Jaguar CX-17 Concept released last weekend, the first official image of the Jaguar crossover concept appears to have hit the Internet ahead of its introduction at the Frankfurt Motor Show.
Assuming this is the real deal, the tall, upright front end removes any doubt that this is anything but a preview for the upcoming Jaguar crossover, which will likely be called either the XQ or the Q-Series. Reports suggest that Jag's first-ever CUV is likely to go into production in 2016, and it will bring with it the option for a Jaguar-developed four-cylinder engine replacing the current mills still sourced from former parent Ford.