1982 Jaguar Xj6 Fully Restored Original Low Mileage Classic Beauty on 2040-cars

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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

ECD Auto Design Jaguar E-Type Electric First Drive: EV restomods have a bright future

KISSIMMEE, Fla. — If youÂ’ve ever dipped a toe into the restomod world before, thereÂ’s a good chance youÂ’ve heard of the Florida-based company ECD. Originally known as East Coast Defender for the companyÂ’s earliest efforts restomodding Land Rover Defenders, itÂ’s now just “ECD Auto Design.” ThatÂ’s because thereÂ’s a whole lot more than just Defenders being cranked out of the workshop these days. And while weÂ’ve already driven its Land Rover offerings in the Defender and Range Rover Classic, today itÂ’s time to take the companyÂ’s latest creation for a spin: the ECD Jaguar E-Type. ECD announced its foray into the E-Type world about a year and a half ago, and by the time we showed up, itÂ’d already produced seven restored and/or heavily modified E-Types. Before we get too far into first impressions, though, some history. The E-Type, formally known as the XK-E here in the states, was produced between 1961 and 1974. It was a bombshell of a sports car when new, touting impressive performance for a solid price from both its inline-six and V12 engines. Jaguar went through three main iterations of the XK-E before wrapping up sales here: Series I, Series II and Series III. And while ECD has restored a Series I, itÂ’s focusing on the more widely available (and more affordable) Series II cars for this project. The E-Type was available as a coupe or convertible, and while ECD is allowing you to stick with either of the original powertrains for restoration builds, itÂ’s also offering some rather tempting swaps. If thereÂ’s something you should know about ECD, itÂ’s that this company loves a good American V8. YouÂ’ll find an LS- or LT-based General Motors V8 in most of its Defender builds, and thatÂ’s exactly what ECD is offering in the E-Type, too. GMÂ’s 450-horsepower LT1 can be plopped under the long hood of the E-Type should you want to turn it into a tire-destroying muscle machine. On the other end of the spectrum is an electric conversion option, which is the E-Type variant we got to drive. Before you scream “sacrilege!” we wonÂ’t bury the lede on this one: An all-electric E-Type is actually a hoot to drive. Admittedly, what makes it fun to drive is also what makes other modern-day sports cars fun to drive. ItÂ’s lightweight at just 2,940 pounds (thatÂ’s 60 pounds less than the V8-powered version), features a 51/49 weight balance, has a 305-horsepower motor doling out power solely to the rear wheels Â… and you can take the roof off!

Jaguar Land Rover tech tracks brainwaves, heart, lungs

Jaguar Land Rover has been on a bit of a tech kick lately, and its latest is called Mind Sense, which uses biometric sensors to monitor and enhance the driver's level of alertness. Jaguar is installing brainwave sensors adapted from NASA into the steering wheel of an XJ sedan, along with medical-grade heart and respiratory sensors in the seat. Together, the sensors would determine if the driver is focused on the road, dozing off, merely thinking about something else, or if the driver's stress level suddenly peaks. The system would enable the vehicle to better prepare for an emergency, or for a future autonomous vehicle to hand off control to a better-prepared driver where needed. At the same time, JLR is also working on an enhanced infotainment system designed to reduce the amount of time the driver's hands are off the wheel and their eyes are off the road. The system determines which control they're reaching for on the display and engages it while their finger is still in mid-air, deploying an ultrasonic pulse to provide artificial haptic feedback without actually having to touch anything. Finally, a new haptic accelerator pedal is under development that could alert the driver to respond to an impending situation without overloading the senses with chimes and beeps. These latest developments follow the demonstration of a remote-control system installed on a Range Rover Sport, and follow in a long line of new technologies under development by the British automaker. JAGUAR LAND ROVER ROAD SAFETY RESEARCH INCLUDES BRAIN WAVE MONITORING TO IMPROVE DRIVER CONCENTRATION AND REDUCE ACCIDENTS - Jaguar Land Rover's pioneering Mind Sense project is researching measuring brainwaves to monitor driver concentration in the car - Researchers are developing a Wellness Seat in a Jaguar XJ which analyses the driver's heart rate and breathing to monitor driver health and stress - Touchscreens that predict which button you want to press as the user's fingers are in mid-air - to minimise time spent with eyes off the road - Jaguar Land Rover researchers use new haptic accelerator pedal to communicate hazards to the driver Whitley, UK: Jaguar Land Rover has revealed a range of new road safety technology research projects that are being developed to reduce the number of accidents caused by drivers who are stressed, distracted and not concentrating on the road ahead.