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Jaguar's futuristic 'Sayer' steering wheel might make your morning coffee

In the not-too-distant future, it would be the only part of the car you'd actually own. If it were the subject of a surrealist painting from 1929, it might feature the tagline, "Ceci n'est pas un volant," the French word for steering wheel. Jaguar calls it Sayer and says it's the steering wheel of the future — the first voice-activated, artificial intelligence steering wheel that will be able to carry out hundreds of tasks and follow you from car to car. "Imagine a future of autonomous, connected and electric cars where you don't own a single car, but instead call upon the vehicle of your choice where and when you need it," the company says. "That's a future vision Jaguar Land Rover is exploring with Sayer, the connected steering wheel that could be the only part of the car you own." Automakers focused on developing autonomous vehicles have proposed doing away with pedals and steering wheels, but this is the first we've heard of that envisions the steering wheel, such as it is, as your veritable car keys in a self-driving, car-sharing world. Jaguar says it could order up a ride to get you where you need to go on time, and it could even advise you when you might enjoy driving part of the journey yourself. No word on whether it can sync with a toaster for breakfast, however. The concept device is named after Malcolm Sayer, a Jaguar designer from 1951 to 1970 who's responsible for the E-Type and D-Type racer, which won the Le Mans 24-hour race three times in a row in the 1950s. It will feature on a Jaguar concept called Future-Type in 2040. In the meantime, it will be unveiled at Tech Fest at Central St. Martins, University of the Arts London on Thursday, Sept. 7, as part of the automaker's "Technology with Heart" presentation. The festival is free to the public Sept. 8-10. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Jaguar Green Weird Car News Jaguar Technology Emerging Technologies artificial intelligence steering wheel voice command

Jaguar Heritage Driving Experience throws you the keys to the museum

As automotive journalists, we get to drive a lot of really cool, high-performance vehicles. It really is the single best thing about this job. However, our access to vehicles is generally limited to the newest offerings on the market. That means, much like the general public, we don't really get access to vintage iron.
Jaguar is trying to rectify that issue for journalist and enthusiast alike, with a new program called the Heritage Driving Experience. It allows British enthusiasts to pop into the brand's Warwickshire testing site, drop anywhere from 100 to 300 pounds ($160 to $480) and go for a spin in some of the brand's most legendary offerings. That includes the more typical classics, like the Mark 2 saloon and the E-Type sports car, but you can also pay for access to stunners like the XK150, XKSS and the race-spec D-Type. In addition to the classics, most of the tests include time in their modern successors. So an hour with the Mark II can be split with time in an XFR-S, while the E-Type is complemented by its spiritual successor, the F-Type.
Most of the events are limited to 30 or 60-minute sessions, although the brand does offer a half-day and full-day event. The former, the Jaguar Le Mans Experience, includes time in the C-Type, D-Type, XKSS and F-Type R. The full-day Grace and Pace Pack, meanwhile, gives you access to nine vehicles, covering a huge gamut. That means time in the C-, D- and E-Type, XK150, Mark II, XKR-S GT and F-Type R, among others. Not surprisingly, prices aren't listed for the half- and full-day pack. Much like Jag's finest cars, if you have to ask, you probably can't afford them.

Jaguar Land Rover considering Mexican plant

Jaguar Land Rover has been expanding its production out of the UK and into overseas markets, and according to the latest word from Bloomberg, the British automaker is considering spending more than half a billion dollars to build a new assembly plant somewhere in Mexico. Since the Range Rover Sport and Evoque are two of the company's top sellers in the US, those would reportedly be the most likely to be manufactured at the Mexican plant, although Jaguars could follow as well. The automaker was previously said to be leaning towards a location in the Southern US, and while it could conceivably proceed with plans for both, it would be more likely to go with one or the other. State and local authorities below the Mason-Dixon line have been soliciting the business with various incentives, but lower labor costs South of the Border could prove more attractive to JLR and its parent company Tata. It wouldn't be the first, after all. Over the past month alone, General Motors committed to building the next Chevy Cruze in Mexico, Toyota did the same with the Corolla, Hyundai was reported to be considering a similar step, and Ford announced two new plants in the country amounting to a $2.5-billion investment. Luxury automakers like Audi, BMW and Mercedes have also been delving into Mexican production as well, blazing a path that JLR could potentially follow. The British automaker recently opened a plant in China and another in Brazil, while investing in additional facilities in the UK as well.