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Chip Foose cooks up a custom 1974 Jaguar E-Type for SEMA

Avert your eyes, purists. California-based designer Chip Foose traveled to the 2019 SEMA show to unveil a resto-modded 1974 Jaguar E-Type built at the request of a customer. With a custom design and an American heart, the roadster took over 2 1/2 years to make. Finished in Green Sand, the E-Type was in seemingly good condition when it took up residence in Foose's shop in April 2017; it looks strikingly similar to a 48,000-mile example sold by RM Sothebys in January 2017. Many would drive it as-is, but its anonymous owner had something completely different in mind. Foose and his team modified nearly every part of the convertible's body. Builders punched out a scoop in the hood, extended the rocker panels, made the trunk lid about five inches longer, and gave the rear end a more tapered look accented by flush lights and quad exhaust tips. Even seemingly minor details were hugely important for the enthusiast who commissioned this build. While E-Type headlight bezels are readily available online, the ones on the SEMA car are hand-shaped from brass. Custom-built wheels put a modern spin on the E's original wire knock-offs. The interior looks period-correct thanks to leather upholstery, analog gauges, and a wood-rimmed steering wheel, but the list of changes is longer than the E-Type's hood. Jaguar's emblematic drop-top had a rather busy-looking dashboard topped with a padded cap and peppered with a galaxy of buttons, knobs, and switches. Foose's build adopts a cleaner, simpler design with gauges arranged in a cluster behind the steering wheel, and a chrome strip that runs across the entire dashboard. His team installed new carpet and bucket seats after concealing a modern sound system. To us, the new-look interior has more of a 1950s vibe than the original E-Type's. The changes are more than skin-deep. Tilting the hood forward reveals a Chevrolet-sourced, 6.2-liter V8 engine tuned to 525 horsepower replaces the 272-horsepower, 5.3-liter V12 this Jag came with when it was new. It shifts through a four-speed automatic transmission. Upgraded brakes and a redesigned suspension help keep the additional power in check, though performance numbers aren't available. It hopefully still has its original toolkit, as a factory-made reproduction costs nearly $1,000. There's no word on who commissioned this E-Type, but keep an eye out for it the next time you go to cars and coffee. The V8 exhales through a custom exhaust, so you might hear it before seeing it.

Jaguar's next turnaround plan outlines a major shift to upmarket luxury

Jaguar wants to reinvent itself again, this time as a purveyor of EVs that competes in the luxury space dominated by Bentley. It outlined a turnaround plan written to help it move upmarket while launching a new range of models. Company boss Thierry Bollore, a French industry veteran who briefly ran Renault in the late 2010s, told British magazine Auto Express he wants Jaguar to represent what he described as "modern luxury." He added his vision of modern luxury is "extremely reductive" in terms of refinement, modernity, engineering, and technologies. Jaguar said it will go EV-only, yet it scrapped the next-generation XJ at the 11th hour in 2021 because the sedan didn't fit its image of a re-imagined brand. Making Jaguar synonymous with "modern luxury" requires starting from scratch. "The situation at Jaguar was really a concern from outside," said Bollore after revealing Renault looked at purchasing Jaguar-Land Rover in the late 2010s, "and more than a concern from inside, because the brand has been damaged to a certain extent." That's why the turnaround plan calls for a blank slate to rebuild Jaguar on. Design work for an entirely new range of Jaguar models has been completed, the executive affirmed, and Auto Express speculates the portfolio will initially consist of three models: a two-door sports car (likely a follow-up to the F-Type) and a pair of crossovers. Note that there's no sedan on the horizon. These three cars will ride on the same modular architecture, though it's too early to tell if it will be developed in-house or shared with another carmaker. They'll wear a new design language that was forged by holding an internal contest three teams participated in. Competing with Bentley, among other carmakers, will require convincing customers to pay six-digit sums. "Luxury starts not far from GBP100,000," said Bollore, a figure which represents about $140,000 at the current conversion rate. As of writing, none of Jaguar's models start above $100,000, though some cross that threshold once options are piled on. Its cheapest model, the E-Pace, starts at $39,950. Its most expensive is the electric I-Pace at $69,850. No one would pay $140,000 for an E-Pace, even if it's electric and brimming with tech, so Jaguar's upcoming models will all be relatively large. That doesn't mean Bollore will put a leaping cat emblem on a Land Rover Range Rover and call it a good job well done. He wants to ensure the two sister brands coexist without overlapping.

Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.