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Jaguar C-X17 gets liquid metal finish for Dubai show [w/poll]

We thought the C-X17 concept looked pretty good when Jaguar unveiled it in Frankfurt a couple of months ago. But that shade of blue, while nice enough, made it look like it shared more than a similar name with the Mazda CX-7. No, what a Jaguar needs is a more luxurious paint job than electric blue. And that's just what the British automaker has given its crossover concept in time for the Dubai Motor Show this week.
What we have here is the same C-X17, but repainted in what Jaguar calls "a lustrous Liquid Aluminum liquid metal finish," and we have but to agree. What do you think? Scope it out in the fresh batch of high-res images above and cast your vote in the poll below.
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Jaguar planning all-electric E-Pace crossover

Jaguar hasn't quite finished rolling out the new F-Pace (pictured above), and already reports are circulating of another crossover model to join it in the near future. According to Automobile, it'll be called the E-Pace. Here's the kicker: it'll be all-electric. The E-Pace would take advantage of ultra-efficient aerodynamics in order to drop its drag coefficient to just 0.28 g, thereby increasing efficiency. It'd also be the first fully electric model from Jaguar, and would likely be even smaller than the sporty new F-Pace. Through-the-road all-wheel drive would give it poor weather traction, and the electric motors would provide plenty of low-end punch. The model would go up against the Tesla Model X and a potential production version of the Audi E-Tron Quattro concept revealed in Frankfurt. Rather than handle production in-house, the E-Pace could emerge as the mysterious upcoming model which Jaguar Land Rover is planning to have Magna Steyr build on its behalf. The factory in Graz, Austria has long built the G-Class for Mercedes-Benz, continues to assemble the Mini Countryman, and has also handled models like the Aston Martin Rapide and BMW X3. Automobile figures that Jaguar would need to make at least 20,000 units each year to make the model profitable. For comparison's sake, Tesla is projected to move about 33,000 Model S units in 2015. Even if the E-Pace falls short of this target, the project could be worthwhile for JLR purely for publicity purposes and to help cut its average fleet emissions. Related Video:

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).