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Jaguar XE promises to net 'over 75 mpg,' just not for us [w/video]

With around a month away from its world debut on September 8, Jaguar continues to issue a constant drip of updates about its upcoming XE compact luxury sedan that's aiming to take on the BMW 3 Series and Audi A4. Where the company's last bit of info focused on the car's suspension setup, this time Jag's putting the spotlight on the new model's modular platform and making some big promises about it, too. How big? Try over 75 miles per gallon big.
That's the headline figure that Jaguar is claiming for its new sedan, but it's keeping mum on just what powertrain will realize that figure. Furthermore, that result is on the European test cycle, which is more lenient than America's EPA testing regime. In any case, when the XE hits the road, Jag says it will be the most efficient vehicle from the company, ever.
That's thanks in no small part to the aluminum-intensive monocoque chassis underpinning the sedan. It's constructed from a new grade of the lightweight metal called RC 5754 that uses a high portion of recycled material. "The Jaguar XE body uses over 75-percent aluminum content, which far exceeds any other car in its class. This gives us a body structure with unrivaled low weight: it's light but also immensely strong with extremely high levels of torsional stiffness," said Dr. Mark White, Jaguar Chief Technical Specialist; Body Complete.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar re-releases the toolkit the E-Type came with when it was new

Finding a complete, original toolkit is a rare treat for vintage car collectors. Jaguar's Classic division has its finger on the hobby's pulse, so it launched a reproduction of the toolkit placed in every new E-Type between 1961 and 1971. It lets owners put the final, factory-correct touch on their restoration. The British firm rummaged through its archives to find the toolkit's engineering records in order to make it to the exact same specifications as the original. The list of tools included in the bundle includes pliers, a three-piece screwdriver, a screwdriver used to adjust the ignition points, a feeler gauge, a grease gun, a valve timing gun, and an assortment of wrenches. They're all Jaguar-branded, and they come in a leatherette pouch that's just like the one buyers got when they purchased a new E-Type. It fits neatly in a corner of the E's trunk; the only thing missing is a rag to wipe your hands with when you're done wrenching. Jaguar doesn't offer one -- yet. Jaguar noted that only Series I and Series II variants of the E-Type came with the toolkit, and it went out of production nearly 50 years ago. This is a classic British car we're talking about, so you can safely bet the cost of a full, in-house restoration that the tools saw plenty of use. They inevitably ended up in mix-and-match toolboxes over the years. Sourcing a complete kit in good condition is consequently difficult, and expensive; some trade hands for nearly $6,500. Available online from Jaguar - Land Rover's classic shop, the reproduction is priced at 732 British pounds (about $950), so it's a bargain in comparison. Still, we wouldn't blame owners who decide to keep the toolkit for decorative purposes, and use much cheaper tools when wrenching gets serious.