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Weekly Recap: The divergent paths of Tesla and Fisker

There's no doubt that Tesla is downshifting while Fisker has been grinding its gears. But it wasn't always that way.
In the wake of Tesla's recent success, it's easy to forget that there were once two California electric carmakers with bright futures.

Junkyard Gem: 1984 Jaguar XJ-S with Chevrolet V8 swap

If you wanted to do some conspicuous consumption during the 1980s, you couldn't do much better than the Series II Jaguar XJ-S. A big, decadent-looking coupe with a smooth V12 engine under its vast bonnet, a new XJ-S would have been just the thing to celebrate a fresh round of S&L looting or a Stinger missile deal with Adnan Khashoggi in 1984. The XJ-S cost plenty to keep running, though; when the third or fourth owner got tired of huge repair bills for V12 problems, a small-block Chevy V8 engine often got swapped in. Today's Junkyard Gem in Denver is such a Jag, with an early-1990s Chevy 350 residing in the engine compartment. While the good old Chevy 350 didn't purr quite as silently as the nicely balanced 5.3-liter V12, it got the job done. Some junkyard shopper had already grabbed the heads off this engine before I got to it. The block casting number indicates that the engine began life in a 1987-1995 car or truck. The small-block Chevy is a common swap for Jaguar XJs, going back to the 1960s.  The cylinder-head buyer tossed the heavy intake manifold on the roof, which would be a junkyard no-no on a nice car. This car's body isn't so nice, though. It appears that some sort of aftermarket hood scoop once lived atop these layers of body filler and pop rivets. The interior looks decent enough, though the varnish on the dashboard wood shows signs of excessive Colorado sun exposure. The MSRP on this car began at $34,700, or about $87,300 in 2020 dollars. You could get a new Cadillac Eldorado Biarritz coupe that year for just $23,737, though the real competition for the XJ-S was more likely to be a Mercedes-Benz S-Class or BMW 6 Series with two doors. The 1984 BMW 633CSi went for $39,120, while the Mercedes-Benz 500SEC cost a staggering $56,800 that year. How the mighty have fallen! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. You can't buy the race car, but you can buy V12 power wrapped in soft leather and paneled in rare wood. Featured Gallery Junked 1984 Jaguar XJ-S View 22 Photos Auto News Jaguar Automotive History Coupe Junkyard Gems

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.